Dr. Shampa Nandi, Faculty, ISME Introduction Understanding human behaviour is one of the most complex things. Behaviour varies from one […]
Read MoreKhushiyon ke chand pal- A case let on the ad campaign and the creative man behind it. Dr. Shampa Nandi, […]
Read MoreDr. Shampa Nandi, Faculty ISME Do we need to post an ad online? – is not a question any more. […]
Read MoreDr. Shampa Nandi, Faculty, ISME Philip Kotler (2003) once stated, “Understanding consumer behaviour and knowing consumers are never simple. Consumers […]
Read MoreDr. Shampa Nandi, Faculty ISME Introduction Baba Ramdev’s Patanjali has grown multifold in last decade and its tremendous success story […]
Read MoreDr. Shampa Nandi, Faculty, ISME. Introduction Advertising is an art, a business, an institution, a promotion tool and a cultural […]
Read MoreDr. Shampa Nandi, Faculty, ISME “Research is to see what everybody else has seen and to think what nobody else […]
Read MoreDr. Shampa Nandi, Faculty, ISME “A consignment crossing four states takes 3 to 6 hours to pass interstate check posts […]
Read MoreCan the negative make a positive impact?—an analysis on Negative publicity. Dr. Shampa Nandi, Faculty, ISME. Introduction Ample research have […]
Read MoreNostalgia is back in Indian Marketing Dr. Shampa Nandi- Faculty ISME India as a fast growing economy draws much attention […]
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