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Publication

Sl.NoName of the FacultyType of Research ArticleTitle of the Research PaperJournal NameSpecialisationIndexingYear of PublicationURL/DOI of the Published article
1Dr. Pooja NagpalResearch PaperIoT Based RFID Attendance Monitoring System of Students using Arduino ESP8266 & Adafruit.io on Defined AreaCybernetics and SystemsResearch and analyticsScopus20251204297304.pdf
2 Rashmi JhaResearch PaperDoes Authentic Leadership Make Employees More Creative? : Examining Mediation and Moderation MechanismsIndian Journal of Industrial RelationsHRMABDC-C2025DOI Link
3Dr. S.ChithraResearch PaperAn Investigation on Exploring Quantum Computing and Quantum Machine Learning MethodologiesIndian Journal of Natural SciencesFinanceWeb of Science2025DOI Link
4Dr. Nidhi AroraResearch PaperProphet Model: A Comprehensive Analysis of Spending Patterns in Digital payment TransactionsSPRINGER NATUREFinanceScopus Q12025DOI Link
5Dr. Shampa NandiResearch paperA Regession Analysis to study the Perception of Work from Home on Employee well-beingInternational journal of ManagementHRM2025DOI Link
6Dr. Shurlly TiwariResearch PaperTo analyze the HR practices of high performance work systems in tourism and hospitality industry: A systematic literature reviewManager - The British Journal of Administrative ManagementHRMPeer Reviewed2022DOI Link
7Dr. Sweta BhasinBOOK CHAPTERAssessing the Technology Readiness Index (TRI) for AI-Based Cooking RobotsComputational Intelligence in Machine LearningBusiness analytics Scopus Q42025DOI Link
8ShijimolJournalHybrid Work Arrangement and Its Effect on Employee Satisfaction and Work PerformanceInternational Journal For Multidisciplinary ResearchHRMPeer Reviewed2025DOI Link
9Dr Shashikala PatilJournalCross-Cutting Social Dynamics in Marketing: Unveiling the Experiences of Overlooked Consumer SegmentsAdvances in Consumer ResearchMarketingABDC-B2025DOI Link
10Dr. Bharathi RavishankarJournalFrom Opinion Mining to Deep Learning: Mapping the Knowledge Landscape of Sentiment AnalysisEuropean Economic Letters (EEL)Business analyticsABDC-C2025DOI Link
11Dr. S Shyam PrasadJournalExploring the Influence of Project Management Practices on Effective Cloud
Implementation: A Thematic Study
Journal of Informatics Education and ResearchBusiness analyticsABDC-C2025DOI Link
12Dr. Nisha Mary ThomasJournalNavigating ethical minefields: a multi-stakeholder approach to assessing interconnected risks in generative AI using grey DEMATELFrontiers in Artificial Intelligence
business analytics Scopus Q22025DOI Link
13Dr. Basavaraj SwamyJournalGeopolitical Bias in Sovereign Large Language Models: A Comparative Mixed-Methods StudyJournal of Research, Innovation and TechnologiesResearch and analyticsPeer Reviewed2025DOI Link
14Dr. Nisha Mary ThomasJournalDecoding cultural tapestries: A deep dive into Indian social stigma patterns in large language modelsJournal of Asian Scientific ResearchGeneral Mangement Scopus Q22025DOI Link
15Dr. Hima DevadasJournalFinancial Cognition And Sustainable Fintech Adoption: Behavioral Insights From Data-Driven Payment Ecosystems In BangaloreThe Journal of Asia Entrepreneurship and SustainabilityFinanceABDC-C2025DOI Link
16Dr. Pooja NagpalResearch PaperThe Impact of High Performance Work System and EngagementBusiness ReviewBusiness analyticsPeer Reviewed2024PDF Link
17Dr. S Shyam PrasadResearch PaperCustomer Engagement Marketing and Firms’ Deliberation on E-Word of Mouth Communication on Online Platforms: A Study on Millennials and ZoomersIndian Journal of MarketingMarketingUGC/ Scopus/ ABDC-C2024PDF Link
18Dr Shashikala PatilBook ChapterBook Chapter - Transitioning Toward a Circular Economy Through E-Waste Management

Sustainable Solutions
for E-Waste and
Development
General MangementScopus2024PDF Link
19Dr. Pooja NagpalResearch PaperGreen HR Techniques: A Sustainable Strategy to Boost Employee EngagementAdvancements in Business for Integrating Diversity, and Sustainability, 2024 Taylor & Francis Group, London, ISBN 978-1-032-70828-7HRMScopus2024PDF Link
20Dr. S Shyam PrasadResearch PaperEthnocentrism and Xenocentrism Among Indian Consumers Towards Global Technology Brands: Importance of Brand Image and Brand AttitudeJournal of International Consumer MarketingMarketingABDC-B2024PDF Link
21Dr. Pooja NagpalResearch PaperMachine Learning and Ai in Marketing–Connecting Computing Power to Human InsightsInternational Journal of Intelligent Systems & Application in Engineering (IJISAE) 2147-6799Business analyticsScopus2024PDF Link
22Dr Sweta BhasinResearch PaperExamining the Efficacy of Stress Reduction Techniques in Enhancing Workplace Well-being: A Case Study in the Banking IndustryJournal of Xidian UniversityFinanceScopus2024PDF Link
23Dr. Shampa NandiResearch PaperCUSTOMER ENGAGEMENT MARKETING AND FIRMS' DELIBERATION ON E-WORD OF MOUTH COMMUNICATIONIndian Journal of MarketingMarketingUGC/ Scopus/ ABDC-C2024PDF Link
24Dr. Pooja NagpalResearch PaperDeterminants of Women Entrepreneur Motivational Factors Towards Marketing Organic ProductsAfrican Journal of Biological ScienceBusiness analyticsScopus2024URL Link
25Dr. S Shyam PrasadResearch PaperRobustness Of The Logistic Strategy Framework In Post-Covid-19 Environment: An Empirical Study Of Indian EnterprisesStudies in Business and EconomicsBusiness analyticsABDC-C2024URL Link
26 Rashmi JhaResearch PaperWorkplace Creativity Through Employee Mindfulness: The Moderating Role of Organizational Error ToleranceThe Indian Journal of Industrial RelationsBusiness analyticsABDC-C2024URL Link
27 Rashmi JhaResearch PaperAuthentic Leadership and Employee Creativity: An Indian IT ContextEmpirical Economic Letters,23HRMABDC-C2024URL Link
28Dr. Shampa NandiResearch PaperDigitalization of Unorganised Retail Outlets: A Toe ModelISME Management Journal XploreBusiness analyticsPeer Reviewed2024URL Link
29Dr. S Shyam PrasadResearch PaperFactors Affecting Indian Consumers' Purchase Intention and Behavior Towards Luxury CosmeticsThe IUP Journal of Marketing ManagementMarketingUGC Care2024URL Link
30Dr Shashikala PatilResearch PaperTransitioning Toward a Circular Economy Through E-Waste Management​IGI global Scientific publishing tomorrow's research todayHRMNA2024URL Link
31Dr. Shampa NandiResearch PaperCustomer Engagement Marketing And Firms' Deliberation On E-word Of Mouth Communication Indian Journal of MarketingMarketingUGC/ Scopus/ ABDC-C2024URL Link
32Dr. S.ChithraResearch PaperA hybrid ensemble approach combining bagging and svm for alzheimer's disease stage classificationJournal of Theoretical and Applied Information TechnologyBusiness analyticsScopus2024URL Link
33Dr. Shampa NandiResearch PaperRevival Of The Aviation Industry In The Post-Covid Era- With Special Reference To Passengers'Satisfaction In Domestic Airlines Of India International Journal of Hospitality and Tourism Systems
Volume 17 Issue 3 2024
ISSN: 0974-6250 (Print
MarketingScopus2024URL Link
34Dr M Ramesh KumarResearch PaperValidation Of Dimensions Of Learning Organization Questionnaire (DLOQ) For The Indian IT IndustryInternational Journal Of Educational ResearchBusiness analyticsScopus Q22024URL Link
35Dr. Haritha SResearch PaperThe Dark Side Of Visual Entertainment Media: Unveiling Its Impact On Aggressive BehaviourJournal of Xidian UniversityResearch and analyticsScopus2024URL Link
36Dr M Ramesh KumarResearch PaperFactors Affecting Indian Consumers' Purchase Intention and Behavior Towards Luxury CosmeticsThe IUP Journal of Marketing ManagementMarketingUGC Care2024URL Link
37Dr. S Shyam PrasadResearch PaperResearch Design and Analysis Technique for Strategic Management of Public-Private Partnerships in Agribusiness Governance and Risk Mitigation in Purvanchal (Uttar Pradesh, India)Afr. J. Biomed. Res. Vol. 27, No.4s (November) 2024MarketingScopus2024URL Link
38Anshu SharmaResearch PaperConsumer adoption study for innovative technology products and services in an emerging economyInternational Journal of Innovation ScienceBusiness analyticsScopus2023URL Link
39Dr. Shampa NandiResearch paperWork from Home Culture and Employee well- being: A studyInternational Journal of Engineering Inventions2023URL Link
40Dr SindhuResearch PaperEmotional Intelligence in Work-Life Balance and Start upsOPUSBusiness analyticsPeer Reviewed2023URL Link
41Dr. S Shyam PrasadResearch PaperInfluence of Social Media on Post-Purchase Dissonance: An Empirical StudyIndian Journal of MarketingMarketingUGC/ Scopus/ ABDC-C2023URL Link
42Dr. Shampa NandiResearch PaperMade in India as a Determinant of the Perceived Quality of a ProductJournal of Management and Entrepreneurship,MarketingUGC Care2023URL Link
43Dr M Ramesh KumarResearch PaperImpact of SOLVE as a Culture-Building Intervention - An application of the Service Profit Chain concept at K-India Pvt LtdEuropean Economic LettersHRMABDC-C2023URL Link
44Dr. Shampa NandiResearch PaperThe Perception of Impacts of Work from Home on Employee well beingThe Indian Journal of Industrial RelationsHRMABDC-C2023URL Link
45Dr Ratchana RajendranResearch PaperEmotional Biases and Individual Investors: An Exploratory StudyJournal of Informatics Education and ResearchMarketingABDC-C2023URL Link
46Dr Ratchana RajendranResearch PaperAre The Investors Biased? An Empirical Study of Financial MarketEuropean Economic LettersBusiness analyticsABDC-C2023URL Link
47Dr. S Shyam PrasadResearch PaperHow can The Left-Out Store get it right?Emerald's Emerging Marketing Case StudiesGeneral MangementScopus2023URL Link
48Dr. Shampa NandiResearch PaperEffectiveness of 4 A’s in Rural Marketing Mix with Reference to FMCG ProductsEuropean Chemical BulletinMarketingScopus2023URL Link
49 Shashirekha B VResearch PaperImpact of Entrepreneurial Education on School Students' Startup Initiation Tendency: An Empirical StudyJournal of Informatics Education and ResearchGeneral MangementABDC-C2023URL Link
50Dr Shashikala PatilBook ChapterInternet of Things and Its Relevance to Digital MarketingIGI Global PublisherBusiness analyticsNA2023URL Link
51Dr. Haritha SResearch PaperA Study Of Factors Influencing Purchase Intention In the Context Of Influencer MarketingISME Management Journal XploreMarketingPeer Reviewed2023URL Link
52StutiResearch PaperDetection of Spam Tweets in TwitterISME Management Journal XploreBusiness analyticsPeer Reviewed2023URL Link
53Dr. Pooja NagpalResearch PaperAnalytics-Based Performance Influential Factors Prediction for Sustainable Growth of Organization, Employee Psychological Engagement, Work Satisfaction, Training and DevelopmentJournal of ReAttach Therapy and Journal DiversitiesBusiness analyticsScopus2023URL Link
54Dr. Nisha Mary ThomasResearch PaperFinTech credit: uncovering knowledge base, intellectual structure and research frontInternational Journal of Bank Marketing - ScopusBusiness analyticsABDC-A2023URL Link
55Dr. Nisha Mary ThomasResearch PaperWhat facilitates and impedes the adoption of sustainability in global value chains? A Grey-DEMATEL analysisEnvironment, Development and Sustainability, Springer, Scopus IndexedBusiness analyticsScopus2023URL Link
56Dr. S Shyam PrasadResearch PaperImpact of OTT media on the society: Insights from path analysisAsia-Pacific Journal of Business Administration (Emerald publication).Business analyticsScopus2022URL Link
57Dr Ratchana RajendranResearch PaperThe necessity of machine learning in clinical emergency medicine: a narrative review of the current literatureMaterials TodayBusiness analyticsScopus2022URL Link
58Dr. MS AnnapoornaResearch PaperPerformance analysis of IPOPragati Journal of Indian EconomyBusiness analyticsPeer Reviewed2022URL Link
59Dr. Rajendra DesaiResearch PaperA product assortment planning Model for fast-fashion products in Multi-Brand retail outlets for effective supply Chain ManagementJournal of Management and EntrepreneurshipGeneral MangementUGC Care2022URL Link
60Sakeerthi SResearch PaperEvolution of Entrepreneurship Constructs Across ErasEmpirical Economic LettersHRMABDC-C2022URL Link
61Dr. Shurlly TiwariResearch PaperHigh-Performance Work Systems in Tourism and Hospitality: A systematic literature review and future research agendaJournal of Emerging Technologies and Innovative ResearchHRMPeer Reviewed2022URL Link
62Dr. Haritha SResearch PaperCognitive Dissonance in Online Shopping in an Emerging E-tailing MarketTransnational Marketing JournalMarketingScopus2022URL Link
63Dr. Shampa NandiResearch PaperStudy Of Marketing Strategy Within Private Higher Education InstitutionsJournal of Positive School of PsychologyMarketingScopus2022URL Link
64Dr. Shampa NandiResearch PaperProspect and Possibilities of 2-G: Green and Guerrilla marketing on Millennials & Gen Z- The new Sustainable Marketing Mantra for Business ExcellenceEmpirical Economic LettersMarketingABDC-C2022URL Link
65Dr. Nisha Mary ThomasResearch PaperRole of emerging markets vis-`a-vis frontier markets in improving portfolio diversification benefitsInternational Review of Economics and FinanceMarketingScopus2022URL Link
66Dr Shashikala PatilConference PaperContribution of Artificial intelligence to the Promotion of Mental Health2022 5th International Conference on Contemporary Computing and Informatics (IC3I)HRMNA2022URL Link
67Dr. Shurlly TiwariResearch PaperTo analyze the HR practices of high performance work systems in tourism and hospitality industry: A systematic literature reviewManager - The British Journal of Administrative ManagementHRMPeer Reviewed2022URL Link