The essential skill of marketing comes down to interaction and persuasion. The marketing lab at ISME helps students to improve their marketing / selling/ negotiation skills. The Lab focuses on imparting experiential learnings to the students. It also takes their presentation skills, creativity and innovation to the next level. Marketing Lab conducts various activities which ensures the enjoyment and learning simultaneously for the students. With events such as debates, pitch and sell, guest lectures etc. it is the right amount of education and entertainment.