Oct 18th, 2021. Introduction This write-up discusses two factors, internal marketing (IM) and organisational justice (OJ), which are perceived to […]
Read More20th Sept, 2021. Introduction Social media is a common noun for the collection of websites and applications that focus on […]
Read MoreMay 19th, 2021. Introduction Television viewing is fast changing in India. With the world witnessing a deluge of online streaming […]
Read MoreS Shyam Prasad PhD Introduction One of the major activities in a business school is writing research reports and articles. […]
Read MoreDr S. Shyam Prasad Introduction Recently, or I feel so, there is a spurt of papers written by management students. […]
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Prof. S. Shyam Prasad PhD Introduction In the VUCA (Volatile, Uncertain, Complex and Ambiguous) world, hypercompetition[1] is the order of […]
Read MoreProf. S. Shyam Prasad PhD Introduction Market is dynamic and marketing is hyper dynamic so to say. As management students […]
Read MoreS. Shyam Prasad PhD Introduction Yes, It is possible! It’s a long-held myth that innovation must be disruptive. I hope […]
Read MoreS. Shyam Prasad PhD Introduction Most of us are knowledgeable about innovation. Yet, to enable a seamless transition from innovation […]
Read MoreS. Shyam Prasad PhD. Introduction India proposes to have only electric vehicles (e-vehicles) by 2030. With the population touching to […]
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