Value Realization through Pricing of Hosted or SaaS based Offerings By: Anshu Sharma Pricing without doubt is the most important decision a marketer makes. Pricing form an integral part of the marketing mix, thus having a strong bearing on how your product/service is perceived in the market. In context of markets like India, pricing assumes […]
Read MoreMini-Case: Service Marketing (This mini-case is inspired by a true incident. However, the facts of the actual incident have been slightly altered to bring out certain key concepts in service marketing) Author: Anshu Sharma, MBA (ISB Hyderabad), B.Tech. (IIT Kharagpur), M.Tech. (IIT Kharagpur) Indian family offloaded from a flight ‘over a crying 3-yr-old’ […]
Read MoreProf. Anshu Sharma The Digital Learning Curve Digital disruption is upon us, believe it or not. Even the so-called traditional industries such as retail, automotive, real estate, travel & transport, mining and banking are being disrupted through the power of digital. Digital led new businesses have already seized a 17% share of revenue, leaving only 83% […]
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