Category: Prof. Anshu Sharma

 – Anshu Sharma “India auto sales decline for 10th straight month, worst slump in two decades” read a headline in a leading business daily. The sales of cars and SUVs have been on a constant decline and have shown no signs of recovery. As per SIAM’s recent report, Truck & bus sales declined 39% and […]

Anshu Sharma A lesson learnt It must’ve been early 2015 and I was a young manager leading a consulting engagement where we were trying to optimize cost to serve for a leading alcohol-beverage client. This is when I learnt one of my most memorable and useful lessons in management. A lesson which no b-school education […]

– Anshu Sharma Introduction Technology is changing the world around us at a very fast pace. The fourth industrial revolution is without doubt the most talked about phenomenon not just in corporate boardrooms, but in the academic world as well. There is an unending debate going on, on whether this technology led evolution will lead […]

Mini-Case: Marketing Management  (Names of companies, employees, brands, and other facts & figures are fictitiously created with an objective to bring out certain key concepts in Marketing) Author: Anshu Sharma, MBA (ISB Hyderabad), M.Tech. (IIT Kharagpur), B.Tech. (IIT Kharagpur)                                  […]

Anshu Sharma Indian Passenger Vehicle Industry: Introduction India is projected to become the third largest passenger vehicle (cars, utility vehicles and vans) market by 2020. As of 2017, India stood fifth, behind China, US, Japan, Germany. India produced and sold a record four million passenger vehicles (PV) in the year ended 31st March 2018. The […]

Anshu Sharma Introduction to the Indian Tire Industry Indian tire industry contributes to ~3% of the manufacturing GDP of India and ~0.5% of the total GDP of India. This certainly indicates the importance of this industry, not only to the manufacturing sector but also to the Indian economy as a whole. Driven by strong domestic […]

By: Anshu Sharma       The Return of JAWA presents itself as an interesting event for marketers and other market observers. The revival of the legend, its story going forward, and the response of competitors will not only be an interesting story to follow for the biking community, but will also be an educative case […]

Mini-Case: Marketing Management  (Names of companies, employees, brands, and other facts & figures are fictitiously created with an objective to bring out certain key concepts in Marketing)  Author:  Anshu Sharma, MBA (ISB Hyderabad), B.Tech. (IIT Kharagpur), M.Tech. (IIT Kharagpur)                                  […]