Prof. S. Shyam Prasad PhD Introduction In the VUCA (Volatile, Uncertain, Complex and Ambiguous) world, hypercompetition[1] is the order of […]
Read MoreProf. S. Shyam Prasad PhD Introduction Market is dynamic and marketing is hyper dynamic so to say. As management students […]
Read MoreS. Shyam Prasad PhD Introduction Yes, It is possible! It’s a long-held myth that innovation must be disruptive. I hope […]
Read MoreS. Shyam Prasad PhD Introduction Most of us are knowledgeable about innovation. Yet, to enable a seamless transition from innovation […]
Read MoreS. Shyam Prasad PhD. Introduction India proposes to have only electric vehicles (e-vehicles) by 2030. With the population touching to […]
Read MoreS. Shyam Prasad Ph.D Abstract In modern time, organisations want to grow fast in order to catch up with the […]
Read MoreDr. S Shyam Prasad Introduction Organised retailing, which accounts for 10% of India’s GDP, is relatively new to our country. […]
Read MoreDr. S. Shyam Prasad Introduction Laddering refers to an in-depth personal interview done on one-to-one basis to figure out how […]
Read MoreDr. S. Shyam Prasad Introduction B2B, B2C and C2C are terms commonly used and well understood. However, P2P term seems […]
Read MoreNegative Publicity: Ways to handle it Dr. S. Shyam Prasad Introduction Before we start our discussion on negative publicity or […]
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