https://www.marketexpress.in/2024/01/a-literature-review-on-opportunities-and-challenges-in-the-ai-era.html
Read More25 Nov 2023. Introduction This blog is intended to discuss certain pricing concepts that are not taught in management classes to the marketing students. Hence, it is written is a manner that it could be understood without much technical knowledge. Most commonly, in management, one of the frequently taught pricing models is Capital Asset Pricing […]
Read More19 July,2023. Introduction The idea for this topic came from students. One of the requirements for completing PGDM is to write a paper and publish it before term 6. Since I was teaching (along with Prof Shampa) Business Research Methods in term 3, students wanted to know how to write a good research paper that […]
Read More24 Sep, 2022. Introduction For the unaccustomed, retailing means selling goods to the end customers rather than selling to businesses. Although the concept sounds simple, many have researched retailing, and several papers on the subject are available in the literature. Scholars have put forward many hypotheses to explain the evolution of retail business. To understand […]
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Read MoreMarch 03,2022. Introduction First thing first. The title. What is academic writing, what is critically writing and who are Sophomores? First, let me explain the term sophomores. Sophomores are those in their second year of university study and more importantly, sophomoric means “conceited and overconfident of knowledge but poorly informed and immature” as per Merriam-Webster’s […]
Read MoreFeb 01, 2022. Introduction In the world of business, we speak about generations. I along with others is researching different behaviours of generations towards marketing efforts of firms. Instead of accepting the idea of generations as such, I decided to understand it in little more details. This write-up is about what generations are and why […]
Read MoreNov 15, 2021. Introduction In marketing parlance, a message sent to a prospect using his or her data such as time, age, country, gender, etc., is termed as a personalized message even though it may not contain the name of the receiver. Such personalized communication created for the sake of providing them with more valuable […]
Read MoreOct 18th, 2021. Introduction This write-up discusses two factors, internal marketing (IM) and organisational justice (OJ), which are perceived to be important for the success of any organisation. This is a part of larger work exploring the relationship between OJ and employees performance mediated by their demographics. Internal Marketing Internal marketing is, according to Kotler […]
Read More20th Sept, 2021. Introduction Social media is a common noun for the collection of websites and applications that focus on communication in different forms. Investopedia defines social media as a computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities (Dollarhide, 2021). Since social media, by design, […]
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