May 19th, 2021. Introduction Television viewing is fast changing in India. With the world witnessing a deluge of online streaming video services, India is not far behind. Albeit slow, India witnessed a huge surge in online streaming video services, even before people were confined to their homes due to COVID 19 pandemic. Dubbed as OTT […]
Read MoreS Shyam Prasad PhD Introduction One of the major activities in a business school is writing research reports and articles. For an article to excel, it needs to have good and attractive content. Besides the content being good, it also needs to avoid certain other aspects to be publishable in a reputed journal. One such […]
Read MoreDr S. Shyam Prasad Introduction Recently, or I feel so, there is a spurt of papers written by management students. Most of them are termed as ‘research papers’. When they are guided by able teachers, they turn out to be very interesting and a good read; they get published too. However, many students are lacking […]
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Prof. S. Shyam Prasad PhD Introduction In the VUCA (Volatile, Uncertain, Complex and Ambiguous) world, hypercompetition[1] is the order of the day. To keep one self relevant, one has to keep abreast with the latest trends. Continuing in the direction of creating knowledge for the management students, this blog discusses Activity-based Marketing and Drip Marketing. […]
Read MoreProf. S. Shyam Prasad PhD Introduction Market is dynamic and marketing is hyper dynamic so to say. As management students and particularly for marketing students, it is incumbent on them to know the latest trends in marketing. This blog is written with the intention of keeping them abreast with the current developments in the field […]
Read MoreS. Shyam Prasad PhD Introduction Yes, It is possible! It’s a long-held myth that innovation must be disruptive. I hope that after going through this article the myth would be cleared. The credit for the concept and data for this article are attributed to an article titled “Nondisruptive Creation: Rethinking Innovation and Growth” by W. […]
Read MoreS. Shyam Prasad PhD Introduction Most of us are knowledgeable about innovation. Yet, to enable a seamless transition from innovation to open innovation, let us first discuss innovation. Innovation as we know is something new, original and more effective or at least more efficient than the existing one. Though innovation and invention are closely related, […]
Read MoreS. Shyam Prasad PhD. Introduction India proposes to have only electric vehicles (e-vehicles) by 2030. With the population touching to be world’s highest, what makes the country to aim for such an ambitious programme? Why is the country seems to be in a hurry to get rid of petrol/diesel vehicles? The major roads are pothole […]
Read MoreS. Shyam Prasad Ph.D Abstract In modern time, organisations want to grow fast in order to catch up with the grown-ups. They incorporate various tools and systems adopted and used by the predecessors. This may not necessarily result in achieving the intended objective. Organisations have to draw upon the McKinsey 7S model; ensure that other […]
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