Knowledge of Computer Technology: Its Importance to the Marketers Prof. (Dr.) S. Shyam Prasad Introduction In this era of internet […]
Read MoreTrend to Watch in Marketing: Internet of Things Dr. S. Shyam Prasad Abstract Marketing isn’t the same as it used […]
Read MoreProduct Knowledge: How it Boosts your Sales Performance Dr. S. Shyam Prasad Introduction In the present era of ‘technolisation’ where […]
Read MoreA Marketing Technique for the Present Times: Content Marketing Dr. S. Shyam Prasad Introduction There is a common adage in […]
Read MoreUnderstanding Consumer Psychology: Construal Level Theory Dr. S. Shyam Prasad Abstract In an effort to understand the behaviour of consumers […]
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Kano Model of Customer Satisfaction and its Importance Dr. S. Shyam Prasad Abstract Meeting customer needs (CNs) profitably is marketing. […]
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Private Labels: Their growing importance in Retailing Prof. (Dr.) S. Shyam Prasad Abstract Private labels are growing in importance and […]
Read MoreSales incentives-which one works better? Sales is a field which can be tough but rewarding, if one persists in it. […]
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Interesting Marketing Terminologies Dr. S. Shyam Prasad Much has happened in the world of marketing in the recent years. In […]
Read MoreAbstract People, whether located in city or village, buy products and consume them. They are all consumers. However, the locale […]
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