A Marketing Technique for the Present Times: Content Marketing Dr. S. Shyam Prasad Introduction There is a common adage in […]
Read MoreThis segment is dedicated for understanding two cases of “notification interpretation” & one case of “REPO tracking”. By Bikramaditya Ghosh […]
Read MoreISME Convocation The International School of Management Excellence (ISME), Bangalore held its Eighth annual convocation for the Batch of 2013-14 […]
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Read MoreUnderstanding Consumer Psychology: Construal Level Theory Dr. S. Shyam Prasad Abstract In an effort to understand the behaviour of consumers […]
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Kano Model of Customer Satisfaction and its Importance Dr. S. Shyam Prasad Abstract Meeting customer needs (CNs) profitably is marketing. […]
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Understanding Omnichannel Prof. (Dr) S. Shyam Prasad Abstract The internet along with smart phones is changing the retail business. The […]
Read MorePanel Discussion: Changing Opportunities and Challenges in Marketing Management Today we live our lives much different from what we lived […]
Read MoreSummary : Panel Discussion : “Changing Opportunities and Challenges in Marketing Management” The discussion was chaired by Prof. Ramesh Tagat, […]
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