ISME Caselets | Business Case Studies

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Shopping by Asking: The Rise of Prompt Commerce – Dr. Prakash Rajagopal

Medium Link: https://medium.com/@doctorprakash/shopping-by-asking-the-rise-of-prompt-commerce-e83a2965fbf9 Image Courtesy: AI Generated Image Course Relevance: Digital Marketing, Retail management & Commerce, Digital Marketing Analytics Academic […]

The Rameshwaram Cafe Case: The Challenge of Scaling Without Losing Soul – Dr. Prakash Rajagopal

Medium Published Link: https://medium.com/@doctorprakash/the-rameshwaram-cafe-case-the-challenge-of-scaling-without-losing-soul-137a64bb1b56 Beginning:The Rameshwaram Cafe, a new high-end South Indian quick-service restaurant chain, opened in Bengaluru in 2021. […]