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ISME Publications

Sl.NoName of the FacultyType of Research ArticleTitle of the Research PaperJournal NameSpecialisationIndexing Year of Publication URL/DOI of the Published article
1Anand KumarBook ChapterIntroduction to Cybercrime,Cybercrime:Mobile and Wireless DevicesCYBER SECURITY BY SUNSTAR PUBLISHERAnalyticsPeer reviewed2026DOI Link
2Dr. Rajani PathakBook ChapterGlobal Innovations and Strategies in International Exchange Programs: Strategies for Global Student and Faculty MobilityGlobal Innovations and Strategies in International Exchange ProgramsMarketingPeer reviewed2026DOI Link
3Amrutha K PJournalFinancial Statement Red Flags and Corporate Fraud: A Forensic Accounting Perspective – A Study of DHFL, Coffee Day Enterprises, Reliance Power (Reliance ADA Group) and Gensol EngineeringInternational Journal of Drug Delivery Technology (IJDDT)FinanceScopus Q32026DOI Link
4Dr. Shyam PrasadJournalThe Influence of Reliable Model Operations on Trust and The Adoption of AI SystemsMinnesota Journal of Business Law and EntrepreneurshipAnalyticsABDC –B2026DOI Link
5Dr. G Y ViswanathJournalGST Framework and Its Impact on Agricultural and Fishery IndustriesInternational Journal of Drug Delivery Technology (IJDDT)FinanceScopus Q32026DOI Link
6Dr. Haritha SJournalAI Adoption in Retail: Social Influences, Trust, and Technological Readiness Across Emerging and Developed Economies A Literature Review and the STAR-AI FrameworkMinnesota Journal of Business Law and EntrepreneurshipAnalyticsABDC –B2026DOI Link
7Dr. S DhanabagiyamJournalDOES ECOTOURISM IMPACT ON SUSTAINABLE DEVELOPMENT? AN EXPLORATORY STUDY IN THE COASTAL REGION OF SOUTH INDIA USING Q-GISGeojournal of Tourism and GeositesMarketingScopus Q12026DOI Link
8Dr. Shyam Prasad, Dr. Haritha SJournalRethinking Second-Hand Consumption in Emerging Economies: Perceived Value and Trust Outweigh IdentityMicro & Macro MarketingMarketingScopus Q42026DOI Link
9Anand Kumar, Dr. Bharathi RavishankarJournalA Conceptual and Pedagogical Study of Object-Oriented Programming Principles Using JavaIJLTEMASAnalyticsPeer reviewed2026DOI Link
10Dr. Bharathi RavishankarJournalFrom Words to Networks: A Bibliometric Exploration of Co-authorship, Co-citation, and Keyword TrendsInternational Journal of Economic Practices and Theories (IJEPT)Research MethedologyABDC-C2026DOI Link
11Sanjit Kumar GhoshJournalBridging The Gap: Responsible AI Literacy And Role Of Educational InstitutionInternational Journal of Economic Practices and Theories (IJEPT)AnalyticsPeer reviewed2026DOI Link
12Dr. Bharathi RavishankarBook ChapterProcess models, Agile software development,Risk Management, Product MetricsSoftware Engineering by Skyward publishersAnalyticsPeer reviewed2026DOI Link
13Dr. Shyam PrasadJournalIndian SME Perspectives of Supply Chain Risks in Industry 4.0 EnvironmentSupply Chain Forum: An International JournalMarketingScopus Q22026DOI Link
14Dr. Basavaraj SwamyJournalGeopolitical Bias in Sovereign Large Language Models: A Comparative Mixed-Methods StudyJournal of Research, Innovation and TechnologiesGeneral Mangement Scopus Q32026URL Link
15Amrutha K PJournalPEER-TO-PEER LENDING: TRANSFORMING ACCESS TO CREDIT IN THE DIGITAL ERAInternational Research Journal of Modernization in Engineering Technology and ScienceFinancePeer reviewed2026URL Link
16Dr. Shyam PrasadJournalBeyond Predictive Models: Adaptive Frameworks for Sustainable AI–Cloud ImplementationMinnesota Journal of Business Law and EntrepreneurshipAnalyticsABDC –B2026URL Link
17Dr. S DhanabagiyamJournalJob Satidfaction and Work Family Conflict through HR Intervention Analysis of Private Bank employees at Erode District, TamilnaduJournal of Human Growth and DevelopmentHRMScopus Q42026DOI Link
18Anand KumarJournalA Conceptual Study of Evolutionary Algorithms and Their Role in Modern Optimization TechniquesJNRID International Journal(ISSN: 2984-8687)AnalyticsPeer reviewed2026URL Link
19Dr. Shampa NandiJournalSTRUCTURAL CHANGE, TECHNOLOGY, AND MOONLIGHTING: THE IT PROFESSIONALS’ EQUATIONMinnesota Journal of Business Law and EntrepreneurshipHRMABDC –B2026DOI Link
20Dr. Bharathi RavishankarJournalA Conceptual Study of Evolutionary Algorithms and Their Role in Modern Optimization TechniquesINTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD)AnalyticsPeer reviewed2026URL Link
21Dr. Bharathi RavishankarJournalArtificial Intelligence in Education: Transforming Teaching and Learning ProcessesInternational Journal of Innovative Research in TechnologyAnalytics/AIPeer reviewed2026URL Link
22Nikhil GangadharBook ChapterRoyalty accounts, Hire purchase and Installment system, Conversion of Single entry to double entry, Fire insurance claimsFinancial Accounting 2FinancePeer reviewed2026URL Link
23Chithra SBook ChapterAdvancements in Image De-noising for Improved MRI Brain Image Analysis in Alzheimer's disease Diagnosis2025 International Conference on Transformative Computing Technologies (ICTCT)AnalyticsScopus Q42026URL Link
24Dr. Shampa NandiJournalConsumers’ Willingness to Pay for Sustainable Leather: A Quantitative Pilot Analysis of Eco-Attributes, Traceability and Ethical OrientationLeather 2050 : Challenges & OpportunitiesMarketingPeer reviewed2026URL Link
25Dr. S DhanabagiyamBook ChapterHuman Capital Challenges in a Changing ITLandscapeAIMS Journal of ManagementHRMPeer Reviewed2026URL Link
26Dr. S DhanabagiyamBook ChapterEmerging Technologies Driving Sustainability in Automotive Supply Networks and Smart MobilitConnected, Autonomous, Shared, and Electric Vehicles in the New Age of MobilityHRMScopus Q42026URL Link
27Dr. Basavaraj SwamyJournalGeopolitical Bias in Sovereign Large Language Models: A Comparative Mixed-Methods StudyJournal of Research, Innovation and TechnologiesResearch and analyticsPeer Reviewed2026URL Link
28Dr. S Dhanabagiyam, Dr.Vaishnavi Balaji, Dr.Shampa NandiBook ChapterBibliometric Assessment of Experiential Learning’s Impact on ESGOriented Professional DevelopmentUniversity- Industry Partnerships for ESG Talent DevelopmentGeneral Mangement Peer Reviewed2026URL Link
29Dr. Shyam PrasadJournalA Quantitative Study of the Impact of Project
Management on AI and Cloud Computing Projects
Journal of International Commercial Law and TechnologyBusiness analytics Scopus Q42025PDF Link
30Dr. Shyam PrasadJournalExploring the Influence of Project Management Practices on Effective Cloud
Implementation: A Thematic Study
Journal of Informatics Education and ResearchBusiness analyticsABDC-C2025URL Link
31Dr. Haritha SJournalExploring Brand Placements in Bollywood and Pan-Indian Films: A Content Analysis PerspectiveXploreMarketingPeer reviewed2025URL Link
32Dr. Ramesh Kumar MJournalThriving At Work: Exploring Links Between Organizational Social Media Support,
Mental Well Being and Employee Engagement
Australian Journal of Business and Management ResearchHRM Scopus Q2, ABDC - C2025PDF Link
33Dr. Shampa NandiJournalExploring The Benefits and Challenges of Hybrid Teaching and Learning in Higher Education and Improving the Employability of StudentsINTERNATIONAL JOURNAL OF INNOVATIVE RESEARCH IN TECHNOLOGYHRMUGC Care2025PDF Link
34Dr. Shyam PrasadJournalExploring the Influence of Project Management Practices on Effective Cloud Implementation: A Thematic StudyJournal of Informatics Education and ResearchMaketing ABDC-C2025PDF Link
35Dr. G Y ViswanathJournalA Critical Overview of Goods and Services Tax(GST) in the Indian ContextJournal of Informatics Education and ResearchFinanceABDC-C2025PDF Link
36Sanjit Kumar GhoshBook ChapterRole of AI in Experiential learning: Balancing Ethics and expertisePotential of AI to Replace Teachers' ExpertiseComputer applications Peer Reviewed2025URL Link
37Dr. Shyam PrasadJournalDecoding the Organisational AI Adoption: What Do Theories and Frameworks Reveal?Journal of International Commercial Law and TechnologyResearch and analyticsABDC-C2025URL Link
38Dr. Shashi Kala PatilBook ChapterBeyond Products: The Power of Brand Innovation to Build Lasting LoyaltyThe IASMS Journal of Business SpectrumMarketingPeer Reviewed2025URL Link
39Rashmi JhaJournalMindfulness-Driven Creativity for Sustainable Innovation: A Conceptual Framework for Resilience in VUCA OrganizationsThe Indian Journal of Industrial RelationsResearch and analyticsABDC-C2025URL Link
40Dr. Haritha SBook ChapterHe Said, She Said: Understanding Gender Variances in factors influencing Cognitive Dissonance in Online Shopping of Electronic ProductsNavigating Gender Identity in India Social and Cultural Perspectives on Gender SustainabilityMarketingScopus2025DOI Link
41Dr. Shashi Kala PatilBook ChapterIntelligent Process Automation and Its Relevance to Various IndustriesAdvancements in Intelligent Process AutomationResearch and analyticsScopus Q32025URL Link
42Dr. Shampa NandiBook ChapterNavigating challenges: Eval360r’s Strategic Pursuit of Productization and AlliancesCase integrating perspectives on Strategy, Innovation and Sustainability by Bloomsbury ISBN 978-93-69524-97-6HRMPeer Reviewed2025URL Link
43Dr. Pooja NagpalResearch PaperIoT Based RFID Attendance Monitoring System of Students using Arduino ESP8266 & Adafruit.io on Defined AreaCybernetics and SystemsResearch and analyticsScopus2025DOI Link
44 Rashmi JhaResearch PaperDoes Authentic Leadership Make Employees More Creative? : Examining Mediation and Moderation MechanismsIndian Journal of Industrial RelationsHRMABDC-C2025URL Link
45Dr. S.ChithraResearch PaperAn Investigation on Exploring Quantum Computing and Quantum Machine Learning MethodologiesIndian Journal of Natural SciencesFinance Web of Science2025URL Link
46Dr. Nidhi AroraResearch PaperProphet Model: A Comprehensive Analysis of Spending Patterns in Digital payment TransactionsSPRINGER NATUREFinance Scopus Q12025URL Link
47Dr. Shampa NandiResearch paperA Regession Analysis to study the Perception of Work from Home on Employee well-being International journal of Management HRM2025DOI Link
48Rohith RJournalFintech Innovations and Their Disruptive Impact on Traditional Banking Models: Evidence from Emerging EconomiesInternational Journal of Science, Mathematics and Technology LearningFinance Scopus Q42025URL Link
49Dr. Shurlly TiwariResearch PaperTo analyze the HR practices of high performance work systems in tourism and hospitality industry: A systematic literature review Manager - The British Journal of Administrative ManagementHRMPeer Reviewed2022URL Link
50Dr. Sweta BhasinBOOK CHAPTERAssessing the Technology Readiness Index (TRI) for AI-Based Cooking RobotsComputational Intelligence in Machine LearningBusiness analytics Scopus Q42025URL Link
51ShijimolJournalHybrid Work Arrangement and Its Effect on Employee Satisfaction and Work PerformanceInternational Journal For Multidisciplinary ResearchHRMPeer Reviewed2025URL Link
52Dr Shashikala PatilJournalCross-Cutting Social Dynamics in Marketing: Unveiling the Experiences of Overlooked Consumer SegmentsAdvances in Consumer ResearchMarketingABDC-B2025URL Link
53Dr. Bharathi RavishankarJournalFrom Opinion Mining to Deep Learning: Mapping the Knowledge Landscape of Sentiment AnalysisEuropean Economic Letters (EEL)Business analyticsABDC-C2025URL Link
54Dr. Shyam PrasadJournalExploring the Influence of Project Management Practices on Effective Cloud
Implementation: A Thematic Study
Journal of Informatics Education and ResearchBusiness analyticsABDC-C2025URL Link
55Dr. Nisha Mary ThomasJournalNavigating ethical minefields: a multi-stakeholder approach to assessing interconnected risks in generative AI using grey DEMATELFrontiers in Artificial Intelligence
business analytics Scopus Q22025URL Link
56Dr. Nisha Mary ThomasJournalDecoding cultural tapestries: A deep dive into Indian social stigma patterns in large language modelsJournal of Asian Scientific ResearchGeneral Mangement Scopus Q22025URL Link
57Dr. Hima DevadasJournalFinancial Cognition And Sustainable Fintech Adoption: Behavioral Insights From Data-Driven Payment Ecosystems In BangaloreThe Journal of Asia Entrepreneurship and SustainabilityFinanceABDC-C2025DOI Link
58Dr. Pooja NagpalResearch PaperThe Impact of High Performance Work System and EngagementBusiness ReviewBusiness analyticsPeer Reviewed2024URL Link
59Dr M Ramesh KumarResearch PaperManagement Institutions' Digital Marketing Readiness: Embracing the Digital Landscape BOLETÍN DE LITERATURA ORALMarketingScopus2024URL Link
60Dr. Shyam PrasadResearch PaperCustomer Engagement Marketing and Firms’ Deliberation on E-Word of Mouth Communication on Online Platforms: A Study on Millennials and ZoomersIndian Journal of MarketingMarketingUGC/ Scopus/ ABDC-C2024URL Link
61Dr Shashikala PatilBook ChapterBook Chapter - Transitioning Toward a Circular Economy Through E-Waste Management

Sustainable Solutions
for E-Waste and
Development
General Mangement Scopus2024PDF Link
62Dr. Pooja NagpalResearch PaperGreen HR Techniques: A Sustainable Strategy to Boost Employee EngagementAdvancements in Business for Integrating Diversity, and Sustainability, 2024 Taylor & Francis Group, London, ISBN 978-1-032-70828-7HRMScopus2024URL Link
63Dr. Shyam PrasadResearch PaperEthnocentrism and Xenocentrism Among Indian Consumers Towards Global Technology Brands: Importance of Brand Image and Brand AttitudeJournal of International Consumer MarketingMarketingABDC-B2024DOI Link
64Dr. Pooja NagpalResearch PaperMachine Learning and Ai in Marketing–Connecting Computing Power to Human InsightsInternational Journal of Intelligent Systems & Application in Engineering (IJISAE) 2147-6799Business analyticsScopus2024URL Link
65Dr Sweta BhasinResearch PaperExamining the Efficacy of Stress Reduction Techniques in Enhancing Workplace Well-being: A Case Study in the Banking IndustryJournal of Xidian UniversityFinance Scopus2024PDF Link
66Dr. Shampa NandiResearch PaperCUSTOMER ENGAGEMENT MARKETING AND FIRMS' DELIBERATION ON E-WORD OF MOUTH COMMUNICATIONIndian Journal of MarketingMarketingUGC/ Scopus/ ABDC-C2024URL Link
67Dr. Pooja NagpalResearch PaperDeterminants of Women Entrepreneur Motivational Factors Towards Marketing Organic Products African Journal of Biological ScienceBusiness analyticsScopus2024URL Link
68Dr. Shyam PrasadResearch PaperRobustness Of The Logistic Strategy Framework In Post-Covid-19 Environment: An Empirical Study Of Indian EnterprisesStudies in Business and EconomicsBusiness analyticsABDC-C2024DOI Link
69 Rashmi JhaResearch PaperWorkplace Creativity Through Employee Mindfulness: The Moderating Role of Organizational Error ToleranceThe Indian Journal of Industrial RelationsBusiness analyticsABDC-C2024URL Link
70 Rashmi JhaResearch PaperAuthentic Leadership and Employee Creativity: An Indian IT ContextEmpirical Economic Letters,23HRMABDC-C2024DOI Link
71Dr. Shampa NandiResearch PaperDigitalization of Unorganised Retail Outlets: A Toe ModelISME Management Journal XploreBusiness analyticsPeer Reviewed2024PDF Link
72Dr. Shyam PrasadResearch PaperFactors Affecting Indian Consumers' Purchase Intention and Behavior Towards Luxury CosmeticsThe IUP Journal of Marketing ManagementMarketingUGC Care2024URL Link
73Dr Shashikala PatilResearch PaperTransitioning Toward a Circular Economy Through E-Waste Management​IGI global Scientific publishing tomorrow's research todayHRMNA2024URL Link
74Dr. Shampa NandiResearch PaperCustomer Engagement Marketing And Firms' Deliberation On E-word Of Mouth Communication Indian Journal of MarketingMarketingUGC/ Scopus/ ABDC-C2024DOI Link
75Dr. S.ChithraResearch PaperA hybrid ensemble approach combining bagging and svm for alzheimer's disease stage classificationJournal of Theoretical and Applied Information TechnologyBusiness analyticsScopus2024PDF Link
76Dr. Shampa NandiResearch PaperRevival Of The Aviation Industry In The Post-Covid Era- With Special Reference To Passengers'Satisfaction In Domestic Airlines Of India International Journal of Hospitality and Tourism Systems
Volume 17 Issue 3 2024
ISSN: 0974-6250 (Print
MarketingScopus2024URl Link
77Dr M Ramesh KumarResearch PaperValidation Of Dimensions Of Learning Organization Questionnaire (DLOQ) For The Indian IT IndustryInternational Journal Of Educational Research Business analyticsScopus Q22024PDF Link
78Dr. Haritha SResearch PaperThe Dark Side Of Visual Entertainment Media: Unveiling Its Impact On Aggressive BehaviourJournal of Xidian UniversityResearch and analyticsScopus2024URL Link
79Dr. Shurlly TiwariResearch PaperTo analyze the HR practices of high performance work systems in tourism and hospitality industry: A systematic literature review Manager - The British Journal of Administrative ManagementHRMPeer Reviewed2024URL Link
80Dr. Shyam PrasadResearch PaperResearch Design and Analysis Technique for Strategic Management of Public-Private Partnerships in Agribusiness Governance and Risk Mitigation in Purvanchal (Uttar Pradesh, India)Afr. J. Biomed. Res. Vol. 27, No.4s (November) 2024MarketingScopus2024DOI Link
81Anshu SharmaResearch PaperConsumer adoption study for innovative technology products and services in an emerging economyInternational Journal of Innovation ScienceBusiness analyticsScopus2023URL Link
82Dr SindhuResearch PaperEmotional Intelligence in Work-Life Balance and Start upsOPUSHRMPeer Reviewed2023URL Link
83Dr. Shampa NandiResearch paperWork from Home Culture and Employee well- being: A studyInternational Journal of Engineering InventionsHRM20231204297304.pdf
84Dr SindhuResearch PaperEmotional Intelligence in Work-Life Balance and Start upsOPUSBusiness analyticsPeer Reviewed2023URL Link
85Dr. Shyam PrasadResearch PaperInfluence of Social Media on Post-Purchase Dissonance: An Empirical StudyIndian Journal of MarketingMarketingUGC/ Scopus/ ABDC-C2023URL Link
86Dr. Shampa NandiResearch PaperMade in India as a Determinant of the Perceived Quality of a ProductJournal of Management and Entrepreneurship,MarketingUGC Care2023URL Link
87Dr M Ramesh KumarResearch PaperImpact of SOLVE as a Culture-Building Intervention - An application of the Service Profit Chain concept at K-India Pvt LtdEuropean Economic Letters HRMABDC-C2023URL Link
88Dr. Shampa NandiResearch PaperThe Perception of Impacts of Work from Home on Employee well beingThe Indian Journal of Industrial RelationsHRMABDC-C2023URL Link
89Dr Ratchana RajendranResearch PaperEmotional Biases and Individual Investors: An Exploratory StudyJournal of Informatics Education and ResearchMarketingABDC-C2023PDF Link
90Dr Ratchana RajendranResearch PaperAre The Investors Biased? An Empirical Study of Financial MarketEuropean Economic LettersBusiness analyticsABDC-C2023URL Link
91Dr. Shyam PrasadResearch PaperHow can The Left-Out Store get it right?Emerald's Emerging Marketing Case StudiesGeneral Mangement Scopus2023URL Link
92Dr. Shampa NandiResearch PaperEffectiveness of 4 A’s in Rural Marketing Mix with Reference to FMCG ProductsEuropean Chemical BulletinMarketingScopus2023URL Link
93 Shashirekha B VResearch PaperImpact of Entrepreneurial Education on School Students' Startup Initiation Tendency: An Empirical StudyJournal of Informatics Education and ResearchGeneral Mangement ABDC-C2023URL Link
94Dr Shashikala PatilBook ChapterInternet of Things and Its Relevance to Digital MarketingIGI Global PublisherBusiness analyticsNA2023URL Link
95Dr. Haritha SResearch PaperA Study Of Factors Influencing Purchase Intention In the Context Of Influencer MarketingISME Management Journal XploreMarketingPeer Reviewed2023PDF Link
96StutiResearch PaperDetection of Spam Tweets in TwitterISME Management Journal XploreBusiness analyticsPeer Reviewed2023PDF Link
97Dr. Pooja NagpalResearch PaperAnalytics-Based Performance Influential Factors Prediction for Sustainable Growth of Organization, Employee Psychological Engagement, Work Satisfaction, Training and DevelopmentJournal of ReAttach Therapy and Journal Diversities Business analyticsScopus2023URL Link
98Dr. Nisha Mary ThomasResearch PaperFinTech credit: uncovering knowledge base, intellectual structure and research frontInternational Journal of Bank Marketing - ScopusBusiness analyticsABDC-A2023DOI Link
99Dr. Nisha Mary ThomasResearch PaperWhat facilitates and impedes the adoption of sustainability in global value chains? A Grey-DEMATEL analysisEnvironment, Development and Sustainability, Springer, Scopus IndexedBusiness analyticsScopus2023DOI Link
100Dr. Shyam PrasadResearch PaperImpact of OTT media on the society: Insights from path analysisAsia-Pacific Journal of Business Administration (Emerald publication).Business analyticsScopus2022DOI Link
101Sakeerthi S Research PaperConceptual analysis of ‘employee motivation’ across management eras and its association with the nature of incentives in organizationsGradiva Review JournalHRMScopus2022URL Link
102Dr. MS AnnapoornaResearch PaperA study on technical analysis of gold, silver and crude oil at Muthoot Securities LtdGradiva Review JournalFinance Peer Reviewed2022URL Link
103Anshu SharmaResearch PaperConsumer adoption study for innovative technology products and services in an emerging economyInternational Journal of Innovation ScienceMarketingScopus2022URL Link
104Dr Ratchana RajendranResearch PaperThe necessity of machine learning in clinical emergency medicine: a narrative review of the current literatureMaterials Today Business analyticsScopus2022DOI Link
105Dr. MS AnnapoornaResearch PaperPerformance analysis of IPOPragati Journal of Indian EconomyBusiness analyticsPeer Reviewed2022DOI LInk
106Dr. Rajendra DesaiResearch PaperA product assortment planning Model for fast-fashion products in Multi-Brand retail outlets for effective supply Chain ManagementJournal of Management and EntrepreneurshipGeneral Mangement UGC Care2022URL Link
107Sakeerthi S Research PaperEvolution of Entrepreneurship Constructs Across ErasEmpirical Economic LettersHRMABDC-C2022URL Link
108Dr. Shurlly TiwariResearch PaperHigh-Performance Work Systems in Tourism and Hospitality: A systematic literature review and future research agendaJournal of Emerging Technologies and Innovative ResearchHRMPeer Reviewed2022URL Link
109Dr. Haritha SResearch PaperCognitive Dissonance in Online Shopping in an Emerging E-tailing Market Transnational Marketing JournalMarketingScopus2022URL Link
110Dr. Shampa NandiResearch PaperStudy Of Marketing Strategy Within Private Higher Education InstitutionsJournal of Positive School of PsychologyMarketingScopus2022URL Link
111Dr. Shampa NandiResearch PaperProspect and Possibilities of 2-G: Green and Guerrilla marketing on Millennials & Gen Z- The new Sustainable Marketing Mantra for Business ExcellenceEmpirical Economic LettersMarketingABDC-C2022URL Link
112Dr. Nisha Mary ThomasResearch PaperRole of emerging markets vis-`a-vis frontier markets in improving portfolio diversification benefitsInternational Review of Economics and FinanceMarketingScopus2022DOI Link