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User generated content in the changing marketing landscape – Dr. Shampa Nandi

User generated content in the changing marketing landscape

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Recent Caselets

Who Owns the Style? AI, Copyright, and the Identity Crisis Nobody Saw Coming – Dr. Sambatur Haritha
Organizational Design & Structure to enhance the organizational productivity and excellence in an E-commerce Start-up Company – Dr. Dhanabagiyam S
Transitioning the Self, Negotiating the Workplace: Transgender Employees and Workplace Inclusion in India – Dr. Surbhi Kumari
India’s Digital Personal Data Protection Act: Building Trust in the Digital Economy – Mr. Sanjit Kumar Ghosh
Caselet on DevOps in Practice: Bridging the Gap Between Code and Deployment – Anand Kumar

Announcements

NVT-ISME Research Grant 2026: Call for Proposals
Celebrating the Success of the B.Com + ACCA 2023–26 Cohort’s Queen Margaret University, UK Convocation
ISME Inaugurates the PGDM Batch 2026-28, BBA & B.Com + ACCA Batch 2026–28
ISME’s PGDM Program Joins EQUIS – EFMD’s Elite League
Admissions open for Ph.D. ( Management/Commerce), FPM

ISME Mission

To transform students into successful professionals, and to advance knowledge that drives organisational excellence through:

Thought Leadership: Generating and disseminating industry-relevant knowledge through applied research, global partnerships, and professional development to meet the evolving needs of business and society.
Academic Excellence: Providing an experiential learning environment and technology-driven processes that develop ethical and competent professionals with a global perspective and the ability to deliver analytically grounded solutions.
Institutional Excellence: Fostering a culture of innovation, continuous improvement and principled governance in all that we do, benchmarked through national and international rankings and accreditations.

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