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User generated content in the changing marketing landscape – Dr. Shampa Nandi

User generated content in the changing marketing landscape

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Recent Blogs

Attitude Measurement – Reliability and Validity: Review of article by David Trafimow – Dr. S Shyam Prasad
Anti- Customer Persona: A strategy to remain focused – Dr. Sweta Bhasin
From LOL to Learning – Memes as Education Tools in Language Classroom
GenAI and Ethical Data Practices: Balancing Innovation with Responsibility – Indranil Dutta
The Art of Employee Peacocking: Strutting Your Stuff in the Workplace – Dr. M. RAMESHKUMAR

Announcements

ISME Signs Student and Faculty Exchange MoU with THWS, Germany on 23rd February, 2024
2022-24 Batch of ISME Students successfully placed in top companies
India Today Ranking 2023: ISME, Bangalore ranked in the Top 5 B-schools of Bangalore
India Today All India Ranking 2023: ISME, Bangalore ranked 33rd Top B-School in India

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Our Mission is to transform every student to become a Successful business professional with a global outlook through:

Imparting quality education by outstanding business leaders and academicians
Providing a culture of excellence, entrepreneurial thinking, social responsibility and industry alignment

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