Guest Lecture @ ISME – Mr. Chandramouli Srinivasan

As a part of HR and Marketing analytics course, a guest lecture was scheduled on 18th Nov 2016 on the subject Role of Analytics in current business scenario by Mr Chandramouli Srinivasan, COO of Feedback Consulting. Feedback Consulting has a compelling value proposition to provide strategic advice and implementation assistance. He briefed the students on the major statistical tools used in the Analytical field; Role of Big data in present […]

Social Media Marketing and its Future: An Opinion

– Dr. S. Shyam Prasad Introduction Very recently, Rajdeep Sardesai, one of India’s well-known television journalists, disabled his Twitter account. He cited “concerted campaign of lies and abuse on a daily basis” being the reason for his action. This raises the question about the nature of the social media. Is it a good thing or a bad thing? This may not be the first time we are confronted with this […]