New Guidelines for FDI on E-commerce: Its Impact on the E-commerce Companies Dr. S. Shyam Prasad Introduction With the onset of LPG, India has seen a rise in the flow of FDI in to the country. Though this phenomenon is good for the economy, unbridled inflow is not without danger. Being aware of this menace, […]
Read MoreA Survey of Innovation Practices among SMEs in Bengaluru Neighbourhood S. Shyam Prasad Sudindra VR Business has two – and only two – functions: marketing and innovation (Drucker). To this day, these two functions not only hold sway over the business but their importance continues to grow. It is more so in view of globalization which […]
Read MoreData Scientist: Making Sense Out of Data Dr. S. Shyam Prasad About data scientists The growth of Information Technology has spawned many new professions; the evolution of big data has ushered in a new career line of data scientist. This article attempts to answer a) what is data science b) Who is a data scientist? […]
Read More– Dr. S. Shyam Prasad Introduction Very recently, Rajdeep Sardesai, one of India’s well-known television journalists, disabled his Twitter account. He cited “concerted campaign of lies and abuse on a daily basis” being the reason for his action. This raises the question about the nature of the social media. Is it a good thing or […]
Read MoreDigital Marketing and Its Growing Influence Dr. S. Shyam Prasad Introduction Digital marketing seems to have caught the imagination of our young professionals. It is logical because the evolving technologies have a tendency to move away from analog to digital. The ever growing digitalization seems to be the future of business activities. Evidence show that […]
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