An informative and thought provoking session on “Advertising & Advertising Research methodology” for students opting for the Marketing specialization was organized on the 29th of September, 2010 at ISME campus
The speaker was Mr. Suraj Sharma, Research Executive of Millward Brown, a global leader in marketing research, well known for pioneering many of the industry’s most innovative research methodologies and techniques to assess and track advertising and brand performance
His lecture focused on the purpose of advertising research followed by characteristics of a successful advertisement. He emphasized these aspects through some memorable advertisements and explained about the intricate workings of the consumer minds. Being a research executive himself, he shared his personal experiences with the students and also responded to their queries. Additionally, he guided the students on various career opportunities in Advertising Research.