Marketing premier league was organized by academic club of ISME on 29th October, 2010 at ISME campus. The motive of this event was to encourage students to come up with innovative ideas and implement marketing techniques. 140 out of 172 students from all the sections participated enthusiastically. All the 27 teams put their soul in to their efforts to give their best. Marketing efforts like Advertising, Branding and Sales Promotion etc were started by all the teams many days in prior to the actual day of the event.
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The students showcased their creative ideas to the panel members who adjudged the winners. ‘FACULTAS’ from “phoenix” walked away with first prize. The second prize was bagged by ‘KARNATIFICATION’ from “Spartans” and the third position was a tie between ‘TISEC’ from “the Predators” and ‘EVIVE’ from “Spartans.”
Students were also awarded in special categories. Best product concept went to ‘ANAROID- HIGH TECH BIDET’, Most Innovative product to ‘TYRE BAG’, Best Brand awareness and Best Punch line to ‘NUTRIMEAL’ and Best logo ‘ELIXIR’.
MPL was a huge success and students gained insights into many concepts of marketing.