20 April 2024 Note to the readers: This article is meant for beginners/early researchers or students. During my teaching, I […]
Read More27 Sept 2023. 1. Introduction “Unwilling customer can’t be forced to buy product: Court,” reads a headline in TOI dated September […]
Read More19 Dec, 2022. Introduction There are things worse than death! Spend an evening as an insurance salesman, and you will […]
Read More19 Sept, 2022. Introduction For the unaccustomed, retailing means selling goods to the end customers rather than selling to businesses. […]
Read More21 July, 2022. Disclaimer: At the outset, I would like to make it clear that this is a blog, and […]
Read MoreMarch 03,2022. Introduction First thing first. The title. What is academic writing, what is critically writing and who are Sophomores? […]
Read MoreDr. S Shyam Prasad Introduction Organised retailing, which accounts for 10% of India’s GDP, is relatively new to our country. […]
Read MoreDr. S. Shyam Prasad Introduction Laddering refers to an in-depth personal interview done on one-to-one basis to figure out how […]
Read MoreDr. S. Shyam Prasad Introduction B2B, B2C and C2C are terms commonly used and well understood. However, P2P term seems […]
Read MoreNegative Publicity: Ways to handle it Dr. S. Shyam Prasad Introduction Before we start our discussion on negative publicity or […]
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