Dr. S Shyam Prasad Introduction Organised retailing, which accounts for 10% of India’s GDP, is relatively new to our country. It is only after 2011 when Government of India opened retail industry to FDI, this sector has come into being in a big way. Organised retailing has changed the way we used to do shopping […]
Read MoreKIRAN KUMAR K V “There are two kinds of forecasters: those who don’t know and those who don’t’ know they don’t know” John Kenneth Galbraith – Economist (1908-2006) With the US equity markets currently perceived to be an all bubble market with undue overvaluations. In the words of Mark W Yusko (Founder of Morgan Creek […]
Read MoreDr. S. Shyam Prasad Introduction Laddering refers to an in-depth personal interview done on one-to-one basis to figure out how consumers translate the attributes of products into meaningful associations with respect to self, following Means-End Theory(Modesto Veludo‐de‐Oliveira, Akemi Ikeda, & Cortez Campomar, 2006). It is a useful technique in qualitative research technique used to get […]
Read MoreProf. Haritha S Cold Chain Cold chain can be defined as a temperature controlled supply chain cold storage and distribution in which agricultural produce are preserved afresh and their shelf life is extended to a greater period of time. Cold chain is a necessity for not just for the agricultural produce but also for horticulture, […]
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