Caselets

Panel Discussion: Changing Opportunities and Challenges in Marketing Management

Panel Discussion: Changing Opportunities and Challenges in Marketing Management Today we live our lives much different from what we lived […]

Summary : Panel Discussion : “Changing Opportunities and Challenges in Marketing Management” The discussion was chaired by Prof. Ramesh Tagat, […]

Is single product strategy correct for such a diverse economy like India? Bikramaditya Ghosh, Asst. Prof. ISME Back […]

Telecommunication A guest lecture was held on 4th November 2014. The lecture was given by Dr. […]

A guest lecture was held on 6th November 2014 with an attendance of around 50-60 students. The lecture was delivered […]

Private Labels: Their growing importance in Retailing Prof. (Dr.) S. Shyam Prasad Abstract Private labels are growing in importance and […]

Sales incentives-which one works better? Sales is a field which can be tough but rewarding, if one persists in it. […]

ISME organised an Eye check up camp for students, faculty and staff at ISME on 14 October 2014. The Check […]

Demystifying Bonds- Series II […]

A guest lecture was held on 2nd September 2014 with an impressive attendance of around 80-90 students. The lecture was […]