Can the negative make a positive impact?—an analysis on Negative publicity.

Can the negative make a positive impact?—an analysis on Negative publicity. Dr. Shampa Nandi, Faculty, ISME. Introduction Ample research have been done to cast doubts on the old adage, “Any publicity is a good publicity” and mostly it has been observed in many cases such as in Tylenol cyanide case, Coco-cola pesticide scam or even “Maggi’s row”, that  negative publicity about any product or brand hurt the sales, brand image […]

Nostalgia is back in Indian Marketing

Nostalgia is back in Indian Marketing  Dr. Shampa Nandi- Faculty ISME India as a fast growing economy draws much attention of the investors from both Indian and foreign brands to play in Indian market. As market is cluttered with lot of players in each product category, there is a dire need for the marketer to know how Indian consumer will respond to a particular advertisement or specific marketing strategy. The […]

Internal Marketing – An Essential Condition for Improving the Quality of Indian Higher Education?

Internal Marketing – An Essential Condition for Improving the Quality of Indian Higher Education? Dr. S. Shyam Prasad                                                                                 Dr. Shampa Nandi Introduction: Education in India started at 3rd century B.C, mostly focussed on religious education and imparting knowledge orally. Education was free, but normally well off students used to donate some “Gurudakshina” to their gurus as a token of respect and appreciation. In the medieval period, Indian higher education […]

Velocity 12 Markets- A summary report from Ogilvy and Mathar and its implication in Indian Market

Velocity 12 Markets- A summary report from Ogilvy and Mathar and its implication in Indian Market                                                                                                          By   Dr. […]

SST (Self-service technology) in Service Sector and India —

                                SST (Self-service technology) in Service Sector and India —                                                                                           […]

Maggi’s comeback and consumers’ dilemma—an empirical study.

Maggi’s comeback and consumers’ dilemma—an empirical study. On June 5th, 2015 a ban was imposed by FSSAI (Food Safety and Standard Authority of India) on Nestle India’s popular Maggi noodles calling it unsafe and hazardous for consumption and it went off the shelves. After five months, in November 2015, it had made a comeback, initially with one variant, Maggi Masala flavour and gradually the other formats had been re-launched in […]