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NATIONAL CONFERENCE: Workshop Deliberations

ISME National Conference was held on 11th Dec, 2010.  Theme of the conference was “Impact of Globalization on Management Education: Curriculum to Careers”.
IN this conference four parallel sessions were conducted for Paper Presentation from various speakers who have come down across the country comprising of Academia and Corporate.


Workshop-A. Session was chaired by Dr M.R.Shollapur and Col Mukesh Kumar.
Dr Satish Modi, Assistant Professor of Commerce, I.G.N.Tribal University, gave presentation on “Relevance of Cost Audit in global scenario”. In his presentation he emphasized on correct determination of cost and management through cost audit is quite important in present global scenario. Though there are arguments that cost audit is not relevant in a liberalized scenario as the prices are market driven and not based on cost. HE discussed relevance of cost audit in globalize economic scenario and suggested measures for making cost audit more effective.
Next presentation was by Prof Usha Lakshmi, Assistant Professor, Dept. of MBA, Indian Academy School of Management Studies gave presentation on “Managing Management Education In India: An Integrated Approach”. . In her presentation she pointed out that there is an opportunity for India to be a global leader in Management Education and to achieve this we need to manage number of factors namely:
  • Resource constraints
  • Curriculum design and development not dynamic.
  • No Industry Institute Interface
  • 350 plus universities for over a billion people.
  • Verification vs Validation
  • Research centric teaching and Learning missing.
  • Assessment of Students.
In the end she concluded by saying that “Management Education itself needs to be managed.”
Next presentation was given by Mr Vinod Krishna U. Makkimane, Institute of Business Management & Technology. He talked on “Changes in Financial curriculum for successful careers”. He clearly explained that CAs and CFAs are hired by financial organization for Core Finance jobs. And hence MBA finance students should look at Financial Services. Overview of opportunities available in Financial Sector:
  • Banking Assets & Liabilities
  • Stock Markets
  • Mutual Funds
  • Insurance
  • Equities & Derivatives
  • Debt Market, Commodities,
  • Money Market
He suggested institutes to include an intensive Internship fro MBA Finance students in their area of Interest and that will result in Industry ready candidates.
He gave recipe for success as follows:


In such cases student will be ready to embar
k for the future career.
Next presentation was given by Mr. Bhoalnath Dutta, Assistant Prof, MBA Dept, CMRIT. His topic of presentation was “Revamp Management Education towards Employability”.
In his presentation he brings out the point that Employability is lifelong learning. He came out with concept:
Eligibility = Employability
Demand   &   Supply Gap     —-      Bridging the Gap/ Dynamic Syllabus         
He emphasized that there are gaps in the curriculum and requirement of Industry due to following reasons:
  • Outdated curriculum
  • Education Entry Barrier
  • Quality of Education
  • Skills Levels
He gave an equation:

            AR = D/S
Where AR stands for Academic Rigor
D – Difficulty in Teaching
S – Faculty Support System

He concluded by saying that “To be employed is to be at risk, to be employable is to be stable”

Next presentation was given by Mr Suraj Sharma from Millword Brown, his topic was “Impact of Globalization on Management Education”.
Being from corporate he came out with some sharp gaps in the management education and Industry requirements. Gaps are as follows:
  • Management students knows theory but clueless on application.
  • They are god fire fighter but not leaders
  • Good n IQ but weak in EQ.
Then he presented a Octagonal Framework:

Workshop C had the session chaired by Dr.B.G.Sathyaprasad and Dr.Swaroop Reddy. The first paper was presented by Prof. Jharna Lulla, ISME, Navi Mumbai titled “Trends in development economics and role of education & research in the era of globalization with special emphasis on India.” The paper was divided into two parts; one was about the economic indicators like GDP, foreign investment and international trade. The discussion evolved around the impo
rtance of primary/secondary and territiary industry. There was also a mention on newly industrialized economies and the paradigm shift from unskilled labor to skilled labor.
The next paper was on “Integrated thinking and its impact on global management education.” By Prof.Srujana and Prof Sai Prassana of ICBM, Hyderabad. The objective of the paper was to address the contemporary issues faced by Indian Organization, speed and frenzy life of today’s workforce, strategies to counteract with failures and perceived decline value of intelligence. The talk revolved around the concept of wisdom its approach in management development perspective and its effect on global education.
The third speaker was Mr.Sathya Prasad who had presented a paper titled; “Global exporsure in management education and strengthening values for successful careers.”He emphasized on university tie-up, faculty/student exchange, leadership development program and case study method.
The next speakers were Ms. Evangeline and Ms P.Guruwammal who spoke on the theme “Management education must be made “Mass education” rather than the “Class education” and that too without compromising on the quality.” They were emphasizing on the fact that globalization of curriculum is a must for successful management education. They also cited the need for re-engineering of syllabus and quality education.
Ms.Shwetha and Mr. Raghavendra, students of Sheshadripuram college, Bangalore presented a paper titled “Management Education in an era of globalization, rethinking the need for critical perspectives.” They focused on adoption of knowledge based curriculum and creating a balance of knowledge resources & leadership values.
Prof Bodhisatta Bhattacharya from IFIM was the last presenter who spoke about the globalization of brands, an Indian perspective. Thus the presentations came to a close with lot of analysis, recommendations and suggestion from various speakers.



 Written by: Prof. Sheetal Kalra