ISME Bangalore organised a guest lecture on market research for the students on 9th Apr 2011, the speaker was Mr. Kiran H.N.
Mr. Kiran is the Associate Vice President in TNS India. Mr. Kiran has an experience of over 9 years in research and consulting space. His experience spans across all kinds of work in the B&C space –Motivational research, segmentation, usage and attitude research, STM studies and Brand health monitoring studies.
Mr. Kiran gave the basic insights to the research like Why company should do research? How it is helpful and what it depends on? The second part of his lecture focussed on the validity, analytical tools, concept and product testing. He made the lecture interesting by using live examples from industry.