There was a guest lecture in ISME Bangalore on 10th December 2011.The guest speaker was Ms Harmeet Kaur, manager of Nutri-choice, Britannia,. She presented a FMCG Roadmap 2020, explaining the Indian FMCG industry’s present scenario and the possible future. She stated, it is not only fast growing and developing, but also recession proof.
In the market, the contribution to growth, mainly being through increased incomes and change in the social habits of the Indian consumer, there was a detailed discussion on the key growth drivers of FMCG industry in India, the development cycle and the macroeconomic factors affecting the industry today. She emphasised that today, the megatrends shaping the Indian FMCG Industry were only consumer, market, and environment related. She finally, winded up the session with the say on the implications of this industry.
The last of the session was very interactive as she invited questions and a lot of ideas from the management students. It was a rich experience for the students, to know about the FMCG industry, from an expert like Ms Harmeet Kaur.She is a Physics (Hons.) from Delhi University and a marketing pass out from SCMHRD.
By: Neeti Thakur