ISME

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Title: Using Face book as a tool of marketing at ISME: an analysis.

Introduction: The Facebook as a new marketing tool has utter dominance and global reach. According to FB’s published statistics there are 500 million users who login every day, engaging for an aggregate 700 billion minutes per month. The social networking site has amassed over 900 million pages, groups, events, community pages. Users generate upwards of […]

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Role of Consumer &Shopping Insights in Marketing

RemaViswanathan Introduction The best way to initiate discussions onconsumer insights is to quote former Harley Davidson President and CEO, Richard Teerlink, about what the legendary motorcycle brand epitomizes for an American: β€œThe adventurous pioneer spirit, the wild west, having your own horse, and going where you want to go – the motorcycle takes on some […]

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Guest Lecture

Mr.Prateek Mishra, Advocate Consultant, MMB Legal had addressed the class on the topics ” Corporate Law, Information act, Customer protection Act and Indian Patent Act.”   It was a thought provoking interaction.

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