~~ Beginning of the Case ~~ A LOT IS HAPPENING OVER A COFFEE..!!! (Case Study – Valuing IPO of CafĂ© Coffee Day) Swarup prefers to spend his Sundays as dull as possible. The Sunday of October 11th of 2015 was going to be different for him. On any other weekday he wouldâve commenced the day […]
Read MoreThe Case of a Bold & Beautiful Mutual Fund KIRAN KUMAR K V New Age (Non-UTI private sector) Mutual Fund industry in India is more than 25 years old. The industry is generally measured in the growth in its AUM. AUM of mutual funds industry in India has grown from a meagre INR 65 Crores […]
Read MoreProf. Raghu Raman, Faculty-Marketing has participated in the conference organized by the Chennai Chapter of ISTD (Indian Society for Training and Development) on the theme of âLeadership Insights: From the Chamber of the CEOâ on the 6th and 7th November 2015. A brief summary of derivations from the conference is presented below: The conference started […]
Read MoreInternational School of Management Excellence (ISME), Bengaluru has organised an âEntrepreneurship Awareness Driveâ on the 24th October, 2015, an event conceptualised and coordinated with IIT-Kharagpurâs Entrepreneurship Cell. The event witnessed participation of close to 200 delegates from corporate executives, academic scholars, entrepreneurs and students from across Bangalore. The event was inaugurated by Nitin Garg, Director, […]
Read MoreDr. S. Shyam Prasad Introduction In the early days of human existence, man hunted and gathered things on his own. He met his âneedsâ on his own. With the emergence of agriculture around 8000 BC, the society became more efficient and developed the ability to produce more than their own requirements for exchange. Trading developed […]
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Mr.A.N.Chandramouli (ISME Board Member) has been elected as the President of Bangalore Chamber of Industry and Commerce. We congratulate and wish him all the very best. Best B school in BangaloreTop Business school in BangaloreBest Business school in BangaloreBusiness schools in India
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Best B school in BangaloreTop Business school in BangaloreBest Business school in BangaloreBusiness schools in India
Read MoreDr. S. Shyam Prasad Abstract Students of management are often told that marketing is both a science as well as an art. However, in view of ever evolving practices and methods in marketing it makes an interesting topic to investigate once more. Without going into traditional and class room justification of the statement, I have […]
Read MoreRema Viswanathan Introduction Many of us would have travelled beyond our country borders at some point in time, enjoyed a different kind of consumption lifestyle and come back to our home environment naturally leading to comparisons! If this happened before the 1990sâ, then those foreign trips would be etched strongly in our minds with regards […]
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