S. Shyam Prasad Abstract In this article, attempt has been made to depict the ways the marketers compete with each other for a share of the pie – customers’ discretionary income. The competition is increasing in severity to the extent that the players drag each other to the court of law to settle dispute. Few […]
Read MoreDifferential Treatment of Customers S. Shyam Prasad Abstract The purpose of business is to create customers and retain them. They are the ‘all-important’ to any business. If this is so, do businesses treat all customers as important and consequently equally? The answer is simple ‘No’. This article focuses on the differential treatment of the customers. […]
Read MoreM.K.Lodi There is a huge hue and cry over the recent Supreme Court judgment on patent rights in India. Predictably, three are two extremes—the social activists rejoiced the apparent victory for the common man in their fight against the avarice of the Pharma giants while the corporations railed against the judgment and its alleged negative […]
Read MoreThe voluminous (650 page) biography of Steve Jobs by Walter Isaacson tries to decipher one of the most enigmatic and creative persons of our time. The book is written with full cooperation from Steve Jobs; however, he had no control over what was written in this in-depth and incisive book covering the professional and personal […]
Read MoreAbstract Purpose– The purpose of this article is to discuss the challenges and the future trends in the mutual fund industry in India. Design/methodology/approach– The article, first, discusses the challenges faced by the mutual fund industry. Then, addresses the revival plans initiated by the Association of Mutual Funds in India (AMFI) and the Securities and […]
Read MoreM.K.Lodi Abstract: This article deals with the latest scam involving money laundering intent of three reputed private sector bank. It delineates the legal position of the sting that was undertaken by a private news channel. It compares the performance of the public sector banks in this regard and tries to explain the reason for the […]
Read MorePreamble ISME conducts a National Conference on a current issue every year as a planned academic venture to provoke new thinking on management issues which can add to the existing body of knowledge. The invitees are not only from the Academic field but also senior executives from Industry. The deliberations are therefore, rich and varied […]
Read MorePerspective: The title of this book refers to ,now legendry, speech made by our first Prime Minister, Jawaharlal Nehru “ on the fateful dawn of 15 August 1947’ in Indian Parliament. According to the authors , this title is apt as it heralded the ‘conjunction of the politics of democracy and the economics of poverty […]
Read MoreProf. HS Mishra[1] Introduction The recent Delhi gang rape has catapulted majority of discussions on women’s right in terms of violence and oppression faced by women in India. There have been parallel global developments which also highlight the deplorable position that women hold in our society.[2] As the voices demanding reforms in legal system to […]
Read MoreS. Shyam Prasad Abstract In today’s world, where the customer is in control of making choices and in deciding what to buy and what not to buy, there is a great attention being paid to them by the marketers. Efforts are being made in large scale to understand the customers, collect all kinds of marketing […]
Read More