DINESH GOPALAN Advisory Board Member, ISME 2016 was a bizarre year in more ways than one. Trump’s ride to Presidency on the back of open racism, xenophobia, misogyny and a resume that boasts pussy grabbing and tax evasion, was just one of them. BREXIT was the other. The wars in Syria, Yemen, Libya, ISIS in Iraq, waves of terrorism across Europe brought up the rest of the draconian and gory […]

Not Greenwash-Just Green Jobs!

                                         Not Greenwash-Just Green Jobs!   By Prof. Anju Kumar ISME Introduction  Nothing is constant but change! An often quoted phrase which has more relevance in today’s time and age. The pace of change has accelerated with the shift to a green economy, redefining the labour markets and need for better […]

Advertising Premier League (APL – 2016) @ ISME

ISME Academic Club held  ISME’s annual prestigious event ‘Advertising Premier League (APL – 2016)’  in a grandeur way on 25 November 2016. The Advertising Premier League is a competition of management students in the art of promoting their business by producing: Logo Print advertisement Radio advertisement and TV advertisement A Jingle The main objectives of this competition were: Make the public understand the company and the product/s that are promoted […]

Note Ban, POTUS & Indian Equities

              Note Ban, POTUS & Indian Equities KIRAN KUMAR K V The month of November 2016 has been a vibrant month for Indian equities with two back to back surprises out in the news – Indian Government announcing the demonetisation of Rs. 500 and Rs. 1000 currency notes and Donald Trump winning the US Elections and declared to be the next President of the […]

Internal Marketing – An Essential Condition for Improving the Quality of Indian Higher Education?

Internal Marketing – An Essential Condition for Improving the Quality of Indian Higher Education? Dr. S. Shyam Prasad                                                                                 Dr. Shampa Nandi Introduction: Education in India started at 3rd century B.C, mostly focussed on religious education and imparting knowledge orally. Education was free, but normally well off students used to donate some “Gurudakshina” to their gurus as a token of respect and appreciation. In the medieval period, Indian higher education […]

Guest Lecture @ ISME – Mr. Chandramouli Srinivasan

As a part of HR and Marketing analytics course, a guest lecture was scheduled on 18th Nov 2016 on the subject Role of Analytics in current business scenario by Mr Chandramouli Srinivasan, COO of Feedback Consulting. Feedback Consulting has a compelling value proposition to provide strategic advice and implementation assistance. He briefed the students on the major statistical tools used in the Analytical field; Role of Big data in present […]

ISME college is sponsoring the NHRD monthly meet in Bengaluru for coming six months from September onwards. This month it was held on 29th September 2016 in Hotel Chancery at Residency road where our students from HR specialization voluntarily participated with our placement coordinators and witnessed the event. The topic of discussion was Executive Coaching and Senior level HRs from CISCO, LINKEDIN & TARGET shared their experience and practice of […]

Finance Finesse 2016 @ ISME

Finance Finesse 2016 was a finance fest held for ISME students of finance specialization. Consisted of multiple events, that were designed to fine-tune the understanding of finance concepts and provide an opportunity to apply the same in practical environment. –         #Being Bullish – Teams were to create a stock portfolio that makes the maximum profit in the given day –          #ETcetera – Teams were to search […]

NHRD Monthly meeting

On 27th October 2016, the students of ISME had volunteered for the NHRD monthly meet at hotel Chancery Pavilion, Bengaluru. The speakers of the day were Ms.Rashmi and Mr.Prabu from HR. They spoke about how their HR department played a vital role during the transition phase from ING Insurance to Exide Life Insurance & driving the “STRETCH” philosophy for business growth.  This was followed by a question and answer session.

The Megalomaniac strikes!

                                                    The Megalomaniac strikes! Modi’s recent move of demonetising Rs. 500 and Rs.1000 notes is a masterstroke. He is a master at creating his own brand, and imprinting himself in the minds of the people. To do this, he can and does bypass everyone including […]