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Category: Prof. Rema Viswanathan

Influence Marketing: The Changing Dynamics

Influence Marketing: The Changing Dynamics Defining the Concept: Remember the good old days of discussingindividual purchases or the intended ones with family and close friends and obtaining their genuine appraisals which could go either way! But today although that primary influence circle is still influential, there are many additions to this circle, thanks to the […]

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