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Read MoreData Breach and its impact on an individual
Read MoreMarch 5th, 2021. A recent data breach on the leading e-grocer BigBasket impelled me to write this blog. Although BigBasket is reported to have lodged a complaint with the city’s cybercrime cell, a potential data breach reports having compromised the details of 20 million (or 2 crore) users, as per the US based firm Cyble[1].The […]
Read MoreMany markets, including FMCG, struggled during the lockdown period in India as COVID disrupted every service model. As companies reported a decline in sales, disruption in supply chain except for handwash during the pandemic period, two companies product stand apart in India. These are Parle-G and Maggi due to longer shelf life. As mentioned in […]
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By Prof. Raja Sankaran As commonly discussed in a consumer behaviour class, learning is an ongoing & ever-changing process during which a consumer acquires knowledge and is applied in future. We all experienced a stringent lockdown in India for 68 days from 25-Mar-2020 to 31-May-2020 and subsequently ongoing lockdown for containment zones. So with the […]
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