Category: Prof. Anshu Sharma

 – Anshu Sharma “India auto sales decline for 10th straight month, worst slump in two decades” read a headline in […]

Anshu Sharma A lesson learnt It must’ve been early 2015 and I was a young manager leading a consulting engagement […]

– Anshu Sharma Introduction Technology is changing the world around us at a very fast pace. The fourth industrial revolution […]

Mini-Case: Marketing Management  (Names of companies, employees, brands, and other facts & figures are fictitiously created with an objective to […]

Anshu Sharma Indian Passenger Vehicle Industry: Introduction India is projected to become the third largest passenger vehicle (cars, utility vehicles […]

Anshu Sharma Introduction to the Indian Tire Industry Indian tire industry contributes to ~3% of the manufacturing GDP of India […]

By: Anshu Sharma       The Return of JAWA presents itself as an interesting event for marketers and other market […]

Mini-Case: Marketing Management  (Names of companies, employees, brands, and other facts & figures are fictitiously created with an objective to […]