In a conservative country like India where cultural norms restrict open conservations about intimate wear or innerwear, Jockey has emerged […]
Read MoreTEACHING NOTE: 1. Case Synopsis (Summary) This case explores the journey of a small boutique owner who experiences declining website […]
Read MoreCase Diwakar, a senior product manager at Nile (Ecommerce Company) resides in Bangalore with his wife and 2 daughters. His […]
Read More30th October 2025 The story of Adivasi Herbal Hair Oil is one of how influencer marketing, when executed without ethical […]
Read More30th October 2025 The Role of Body Positivity and Self-Image in Indian Consumer BehaviourBody positivity has never been more mainstream. […]
Read Morehttps://medium.com/@haritas2/naming-at-a-cost-when-brands-clash-with-geopolitics-d79e73f4ad9c
Read More24th April 2025 Introduction For decades, the name Tupperware evoked reliability, innovation, and pride in households across the globe, particularly […]
Read More13th March 2025 Mahakumbh, the world’s largest religious congregation, is not only a spiritual and cultural phenomenon but also a […]
Read MoreThe Influence of Violent Content on Children: A Case of the General Aggression Model – Dr. Haritha S
19th December 2024 Background: The General Aggression Model (GAM) was proposed by Craig Anderson and Brad Bushman in 2002. It […]
Read More28th October 2024 During one of my reading sessions, I stumbled upon a fascinating example in Sudhir Sitapati’s book CEO […]
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