Dr. S. Shyam Prasad Introduction Laddering refers to an in-depth personal interview done on one-to-one basis to figure out how consumers translate the attributes of products into meaningful associations with respect to self, following Means-End Theory(Modesto Veludo‐de‐Oliveira, Akemi Ikeda, & Cortez Campomar, 2006). It is a useful technique in qualitative research technique used to get […]
Read MoreProf. Haritha S Cold Chain Cold chain can be defined as a temperature controlled supply chain cold storage and distribution in which agricultural produce are preserved afresh and their shelf life is extended to a greater period of time. Cold chain is a necessity for not just for the agricultural produce but also for horticulture, […]
Read MoreDr. CHAKRAPANI GOPAL Today as B2B marketers are immersed into all directions the role of marketing are multifaceted. The modernization and deployment of new technology, and new customer behaviour needs a special mention. The expectation from the CXOs is to pay immediate attention to customer needs and deliverables are the key to success stories. As […]
Read MoreDr. Shampa Nandi, Faculty ISME Introduction Baba Ramdev’s Patanjali has grown multifold in last decade and its tremendous success story has placed the brand as a case study in many management schools. Patanjali’s success has created a “halo effect” in the entire Ayurvedic consumer product categories and the market has reached 77% of Indian homes […]
Read MoreDr. Shampa Nandi, Faculty, ISME. Introduction Advertising is an art, a business, an institution, a promotion tool and a cultural phenomenon. It has a role to inform, to persuade or to remind customers about a product or service of a company. It has a large influence in mass media market and plays a major role […]
Read MoreHaritha S, Faculty ISME Introduction In the current times, every individual is hurting for choices in his/her daily lives. Decision making has become more complex and time consuming as the number of alternatives to be evaluated before taking a decision have increased. There are certain people who use mental heuristics or thumb rules for quick […]
Read MoreDr. S. Shyam Prasad Introduction B2B, B2C and C2C are terms commonly used and well understood. However, P2P term seems to be not all that well known even among the business school students. Further, some who were familiar with the term had only a partial comprehension of it. This note is intended to give a […]
Read MoreDr. Shampa Nandi, Faculty, ISME “A consignment crossing four states takes 3 to 6 hours to pass interstate check posts which means 20 hours have been lost in transit”—PC Chandra, CEO, TCI Express “A company selling goods at Hosur (Tamilnadu), only 30 Km from Bangalore, stores goods at Chennai warehouse which is 250 Km from […]
Read MoreAs a part of HR and Marketing analytics course, a guest lecture was scheduled on 18th Nov 2016 on the subject Role of Analytics in current business scenario by Mr Chandramouli Srinivasan, COO of Feedback Consulting. Feedback Consulting has a compelling value proposition to provide strategic advice and implementation assistance. He briefed the students on […]
Read More– Dr. S. Shyam Prasad Introduction Very recently, Rajdeep Sardesai, one of India’s well-known television journalists, disabled his Twitter account. He cited “concerted campaign of lies and abuse on a daily basis” being the reason for his action. This raises the question about the nature of the social media. Is it a good thing or […]
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