– Anshu Sharma “India auto sales decline for 10th straight month, worst slump in two decades” read a headline in […]
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Read MoreDr. Shampa Nandi- Faculty ISME Introduction Parul, a young Research trainee is assigned a new project. She was given one […]
Read MoreS. Shyam Prasad PhD Introduction Yes, It is possible! It’s a long-held myth that innovation must be disruptive. I hope […]
Read MoreAnshu Sharma A lesson learnt It must’ve been early 2015 and I was a young manager leading a consulting engagement […]
Read MoreS. Shyam Prasad PhD Introduction Most of us are knowledgeable about innovation. Yet, to enable a seamless transition from innovation […]
Read More– Anshu Sharma Introduction Technology is changing the world around us at a very fast pace. The fourth industrial revolution […]
Read MoreMini-Case: Marketing Management (Names of companies, employees, brands, and other facts & figures are fictitiously created with an objective to […]
Read MoreDr. Shampa Nandi, Faculty, ISME Introduction For centuries, advertisers and marketers frequently used women in advertisements portraying in sexiest role, […]
Read MoreS. Shyam Prasad PhD. Introduction India proposes to have only electric vehicles (e-vehicles) by 2030. With the population touching to […]
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