S. Shyam Prasad Ph.D Abstract In modern time, organisations want to grow fast in order to catch up with the grown-ups. They incorporate various tools and systems adopted and used by the predecessors. This may not necessarily result in achieving the intended objective. Organisations have to draw upon the McKinsey 7S model; ensure that other […]
Read MoreKhushiyon ke chand pal- A case let on the ad campaign and the creative man behind it. Dr. Shampa Nandi, Faculty, ISME “Khushiyon ke chand pal” a recent ad campaign where a women, the heart of the family who often unnoticed and unappreciated, getting appreciated unexpectedly for small, small repairing work done by her with […]
Read MoreTata Power and the Winner’s Curse Sathyan Subbiah It would not be better if things happened to men just as they wish. ~ Heraclitus of Ephesos Markets are usually a good way to organize economic activity. While it is well-known that certain market structures such as a monopoly lead to inefficient allocation, even when conditions […]
Read MoreProf. Sathyan Subbiah While behavioural economics has become a part of the mainstream of economic thinking for over a decade and half, the concept of nudging which applies an understanding of behavioural economics to improve outcomes has been in the spotlight since the award of the 2017 Nobel Memorial Prize in Economic Sciences to Richard Thaler […]
Read MoreProf. Anshu Sharma The Digital Learning Curve Digital disruption is upon us, believe it or not. Even the so-called traditional industries such as retail, automotive, real estate, travel & transport, mining and banking are being disrupted through the power of digital. Digital led new businesses have already seized a 17% share of revenue, leaving only 83% […]
Read MoreDr. Shampa Nandi, Faculty ISME Do we need to post an ad online? – is not a question any more. Few years back businesses could easily survive without advertising online. However, for the younger generations: the millennials and the generation Z, if you are not online you are no more. It has become a common […]
Read MoreProf. Satyan The Indian pharmaceutical industry (including exports) is ranked third in the world in terms of volume and tenth in the world in terms of value according to a report on the Indian pharmaceutical industry (The Indian Pharmaceutical Industry: Changing Dynamics & The Road Ahead) published by ASSOCHAM and Yes Bank in 2015. The […]
Read MoreDr. S Shyam Prasad Introduction Organised retailing, which accounts for 10% of India’s GDP, is relatively new to our country. It is only after 2011 when Government of India opened retail industry to FDI, this sector has come into being in a big way. Organised retailing has changed the way we used to do shopping […]
Read MoreProf. Haritha, Asst. Professor, ISME E-commerce has grown in a big way in India; the user acceptance has steadily increased over the years. However, e-tailing is in a relatively nascent stage in India and is evolving in our complex society, which is transitioning from a traditional outlook to modern outlook. E-tailing is considered a subset […]
Read MoreDr. Shampa Nandi, Faculty, ISME Philip Kotler (2003) once stated, “Understanding consumer behaviour and knowing consumers are never simple. Consumers may state their needs and wants but act otherwise.” According to Schiffman and Kanuk (2003) “Consumer behaviour” is the behaviour that consumers behave in the form of acquiring, buying, using, evaluating, or consuming product, service […]
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