June 15th, 2021. Advertisement plays a paramount role in brand promotion and is a prime instrument to reach the target […]
Read MoreMay 19th, 2021. Introduction Television viewing is fast changing in India. With the world witnessing a deluge of online streaming […]
Read MoreMarch 5th, 2021. A recent data breach on the leading e-grocer BigBasket impelled me to write this blog. Although BigBasket […]
Read MoreMany markets, including FMCG, struggled during the lockdown period in India as COVID disrupted every service model. As companies reported […]
Read MoreS Shyam Prasad PhD Introduction One of the major activities in a business school is writing research reports and articles. […]
Read MoreDr. Shampa Nandi, Faculty, ISME Covid-19 crisis has spared none; society, economy, business and mankind are all trying to navigate […]
Read MoreDr S. Shyam Prasad Introduction Recently, or I feel so, there is a spurt of papers written by management students. […]
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Prof. S. Shyam Prasad PhD Introduction In the VUCA (Volatile, Uncertain, Complex and Ambiguous) world, hypercompetition[1] is the order of […]
Read MoreProf. S. Shyam Prasad PhD Introduction Market is dynamic and marketing is hyper dynamic so to say. As management students […]
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– Anshu Sharma Innovation: The Future of Jobs Imperative “Innovation” has been identified as the Number 1 trending skill for […]
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