Dr. Shampa Nandi, Faculty ISME Indian passenger vehicle industry is showing a slow growth rate below 6%, all time low in last four years. In spite of double digit growth in rural market, the urban market like Delhi NCR, Mumbai witnessed flat sales with negative sales growth in FY2018-19. A very recent article, “Small is […]
Read MoreAnshu Sharma Indian Passenger Vehicle Industry: Introduction India is projected to become the third largest passenger vehicle (cars, utility vehicles and vans) market by 2020. As of 2017, India stood fifth, behind China, US, Japan, Germany. India produced and sold a record four million passenger vehicles (PV) in the year ended 31st March 2018. The […]
Read MoreAnshu Sharma Introduction to the Indian Tire Industry Indian tire industry contributes to ~3% of the manufacturing GDP of India and ~0.5% of the total GDP of India. This certainly indicates the importance of this industry, not only to the manufacturing sector but also to the Indian economy as a whole. Driven by strong domestic […]
Read MoreBy Prof Haritha S, ISME In the ever-dynamic marketing field, influencer marketing is increasingly being used to promote products. According to Hall (2016), influencer marketing is a non-promotional approach to marketing in which the focus of brands is on opinion leaders as opposed to direct target marketing touch points. Influencer is capable to change behaviours […]
Read MoreBy: Anshu Sharma The Return of JAWA presents itself as an interesting event for marketers and other market observers. The revival of the legend, its story going forward, and the response of competitors will not only be an interesting story to follow for the biking community, but will also be an educative case […]
Read MoreMini-Case: Marketing Management (Names of companies, employees, brands, and other facts & figures are fictitiously created with an objective to bring out certain key concepts in Marketing) Author: Anshu Sharma, MBA (ISB Hyderabad), B.Tech. (IIT Kharagpur), M.Tech. (IIT Kharagpur) […]
Read MoreDr. Shampa Nandi, Faculty, ISME Introduction Understanding human behaviour is one of the most complex things. Behaviour varies from one to another, as each person has a different need, motive, perception and attitude. Family, friends, cultural influences and economic influences interact together and shape the four factors in different ways. Another important factor is the […]
Read MoreTHE AGE OF THE VOICE ASSISTANTS By Haritha S, Assistant Professor, ISME Key words: Voice Assistants, Alexa. Introduction In the past few years there has been a significant rise in the use of Voice Assistants (VAs), this rise has resulted in several changes in terms of consumer experience, consumer behaviour, brand marketing, brand positioning etc. […]
Read MoreValue Realization through Pricing of Hosted or SaaS based Offerings By: Anshu Sharma Pricing without doubt is the most important decision a marketer makes. Pricing form an integral part of the marketing mix, thus having a strong bearing on how your product/service is perceived in the market. In context of markets like India, pricing assumes […]
Read MoreMini-Case: Service Marketing (This mini-case is inspired by a true incident. However, the facts of the actual incident have been slightly altered to bring out certain key concepts in service marketing) Author: Anshu Sharma, MBA (ISB Hyderabad), B.Tech. (IIT Kharagpur), M.Tech. (IIT Kharagpur) Indian family offloaded from a flight ‘over a crying 3-yr-old’ […]
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