Dr. Shampa NandiFaculty-ISME Millennials and Gen Z’s market A new generation of consumers taking over the global market place, make the market very competitive and marketing extremely […]
Read MoreDr. Shampa Nandi- Faculty ISME Introduction Parul, a young Research trainee is assigned a new project. She was given one month half day holiday from her office and visit her friend and families at the evening time, when all the family members are back at home. She has to complete a certain number of visit […]
Read MoreS. Shyam Prasad PhD Introduction Yes, It is possible! It’s a long-held myth that innovation must be disruptive. I hope that after going through this article the myth would be cleared. The credit for the concept and data for this article are attributed to an article titled “Nondisruptive Creation: Rethinking Innovation and Growth” by W. […]
Read MoreAnshu Sharma A lesson learnt It must’ve been early 2015 and I was a young manager leading a consulting engagement where we were trying to optimize cost to serve for a leading alcohol-beverage client. This is when I learnt one of my most memorable and useful lessons in management. A lesson which no b-school education […]
Read MoreS. Shyam Prasad PhD Introduction Most of us are knowledgeable about innovation. Yet, to enable a seamless transition from innovation to open innovation, let us first discuss innovation. Innovation as we know is something new, original and more effective or at least more efficient than the existing one. Though innovation and invention are closely related, […]
Read More– Anshu Sharma Introduction Technology is changing the world around us at a very fast pace. The fourth industrial revolution is without doubt the most talked about phenomenon not just in corporate boardrooms, but in the academic world as well. There is an unending debate going on, on whether this technology led evolution will lead […]
Read MoreMini-Case: Marketing Management (Names of companies, employees, brands, and other facts & figures are fictitiously created with an objective to bring out certain key concepts in Marketing) Author: Anshu Sharma, MBA (ISB Hyderabad), M.Tech. (IIT Kharagpur), B.Tech. (IIT Kharagpur) […]
Read MoreDr. Shampa Nandi, Faculty, ISME Introduction For centuries, advertisers and marketers frequently used women in advertisements portraying in sexiest role, restricting their role in upbringing children, looking after family and doing all household chores. Thus women, in spite of being used in advertisements frequently, they were presented in inferior manner irrespective of their potentials and […]
Read MoreS. Shyam Prasad PhD. Introduction India proposes to have only electric vehicles (e-vehicles) by 2030. With the population touching to be world’s highest, what makes the country to aim for such an ambitious programme? Why is the country seems to be in a hurry to get rid of petrol/diesel vehicles? The major roads are pothole […]
Read MoreDr. Shampa Nandi, Faculty ISME Indian passenger vehicle industry is showing a slow growth rate below 6%, all time low in last four years. In spite of double digit growth in rural market, the urban market like Delhi NCR, Mumbai witnessed flat sales with negative sales growth in FY2018-19. A very recent article, “Small is […]
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