Feb 14, 2022. Recently, I came across an ad of grocery delivery firm Zepto on YouTube, with which I was able to instantly connect. The ad focuses on a young couple who do not have stock of diapers and need to change the baby’s diaper immediately. An app named Zepto comes to their rescue and […]
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Read MoreNov 15, 2021. Introduction In marketing parlance, a message sent to a prospect using his or her data such as time, age, country, gender, etc., is termed as a personalized message even though it may not contain the name of the receiver. Such personalized communication created for the sake of providing them with more valuable […]
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Read MoreData Breach and its impact on an individual
Read MoreOct 18th, 2021. Introduction This write-up discusses two factors, internal marketing (IM) and organisational justice (OJ), which are perceived to be important for the success of any organisation. This is a part of larger work exploring the relationship between OJ and employees performance mediated by their demographics. Internal Marketing Internal marketing is, according to Kotler […]
Read MoreEmergence of TTL marketing, Demarcation between ATL & BTL marketing
Read More20th Sept, 2021. Introduction Social media is a common noun for the collection of websites and applications that focus on communication in different forms. Investopedia defines social media as a computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities (Dollarhide, 2021). Since social media, by design, […]
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Read MoreJune 15th, 2021. Advertisement plays a paramount role in brand promotion and is a prime instrument to reach the target audience. According to American Marketing Association, Advertising is a paid form of non-personal presentation and promotion of goods, services and ideas by an identified sponsor. Advertising has evolved and transformed with time- started in an […]
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