https://timesofindia.indiatimes.com/readersblog/storytelling-a-new-strategy-for-marketing/black-fridays-influence-on-the-global-shopping-culture-49954/
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Read More19 Dec, 2022. Introduction There are things worse than death! Spend an evening as an insurance salesman, and you will understand what I mean. That was a remark made by Woody Allen. Why do people seem to dislike marketing? Many researchers, in the last decade, have explored the dark side of marketing (Daunt & Greer, 2017). […]
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Read More28 Nov,2022. Thanks to the unpredictable weather, Bengaluru has been either extremely cold or receiving rains over the past few days. Unable to venture out on weekends, I planned to relax at home and dose off in the afternoons. On one such sluggish Sunday afternoon, while I was just about to lock my mobile and […]
Read More19 Sept, 2022. Introduction For the unaccustomed, retailing means selling goods to the end customers rather than selling to businesses. Although the concept sounds simple, many have researched retailing, and several papers on the subject are available in the literature. Scholars have put forward many hypotheses to explain the evolution of retail business. To understand […]
Read More21 July, 2022. Disclaimer: At the outset, I would like to make it clear that this is a blog, and I have expressed my personal opinion. I fully appreciate that others may differ from my opinion, and I do not confront them. Introduction In the present era of COVID and digital marketing, people’s lifestyles have […]
Read Morehttp://www.marketexpress.in/2022/04/indian-market-netflix-fixing-its-net.html
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Read MoreMarch 03,2022. Introduction First thing first. The title. What is academic writing, what is critically writing and who are Sophomores? First, let me explain the term sophomores. Sophomores are those in their second year of university study and more importantly, sophomoric means “conceited and overconfident of knowledge but poorly informed and immature” as per Merriam-Webster’s […]
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