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Category: Marketing

The wrong side of Marketing – Dr. S Shyam Prasad

19 Dec, 2022. Introduction There are things worse than death! Spend an evening as an insurance salesman, and you will understand what I mean. That was a remark made by Woody Allen. Why do people seem to dislike marketing?  Many researchers, in the last decade, have explored the dark side of marketing (Daunt & Greer, 2017). […]

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COVID Impact: The new phenomenon in retailing – Dr. S Shyam Prasad

19 Sept, 2022. Introduction For the unaccustomed, retailing means selling goods to the end customers rather than selling to businesses. Although the concept sounds simple, many have researched retailing, and several papers on the subject are available in the literature. Scholars have put forward many hypotheses to explain the evolution of retail business. To understand […]

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Recommendation Agents: How useful are they? – Dr. S Shyam Prasad

21 July, 2022. Disclaimer: At the outset, I would like to make it clear that this is a blog, and I have expressed my personal opinion. I fully appreciate that others may differ from my opinion, and I do not confront them. Introduction In the present era of COVID and digital marketing, people’s lifestyles have […]

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Writing Critically for Academic Purpose – for Sophomores – Dr. S Shyam Prasad

March 03,2022. Introduction First thing first. The title. What is academic writing, what is critically writing and who are Sophomores? First, let me explain the term sophomores. Sophomores are those in their second year of university study and more importantly, sophomoric means “conceited and overconfident of knowledge but poorly informed and immature” as per Merriam-Webster’s […]

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