https://medium.com/@incrajni/competing-for-subscribers-a-case-study-of-marketing-strategies-in-music streaming-services-1173bd86e9ea Course Relevance: This Course is designed for the following PGDM/MBA courses: Academic Concepts: The case let draws on […]
Read MoreTEACHING NOTE: 1. Case Synopsis (Summary) This case explores the journey of a small boutique owner who experiences declining website […]
Read MoreMedium Link: The New Growth Formula — When FMCG Meets Wellness | by Indranil Dutta | Jan, 2026 | Medium […]
Read More29th January 2026 https://medium.com/@dr.shashikala.s.patil/moment-marketing-the-future-of-brand-engagement-5e4dbdebce3a?postPublishedType=initial In the age of social media, where trends shift in seconds and conversations evolve in real […]
Read More29th January 2026 Medium Link: Strategic Indulgence: How Magnum Redefined the Ice Cream Experience | by Indranil Dutta | Dec, […]
Read More29th January 2026 Medium Link: Creating a Blue Ocean in Urban Mobility: The Case of Yulu Electric | by Indranil […]
Read MorePublished in Medium ( https://medium.com/@dr.shashikala.s.patil/sorry-marketing-do-apologies-sell-better-than-promises-3557ad866f56) 1) The course for which the caselet is relevant: Marketing, Branding and Consumer Behaviour 2) […]
Read MoreCase Diwakar, a senior product manager at Nile (Ecommerce Company) resides in Bangalore with his wife and 2 daughters. His […]
Read More2nd December 2025 Published in Market Express – (https://www.marketexpress.in/2025/10/from-tokenism-to-transformation-embracing-inclusivity-in-marketing.html) To help students understand the difference between tokenistic representation and authentic […]
Read More30th October 2025 The story of Adivasi Herbal Hair Oil is one of how influencer marketing, when executed without ethical […]
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