Anshu Sharma Introduction to the Indian Tire Industry Indian tire industry contributes to ~3% of the manufacturing GDP of India […]
Read MoreBy Prof Haritha S, ISME In the ever-dynamic marketing field, influencer marketing is increasingly being used to promote products. According […]
Read MoreBy: Anshu Sharma The Return of JAWA presents itself as an interesting event for marketers and other market […]
Read MoreMini-Case: Marketing Management (Names of companies, employees, brands, and other facts & figures are fictitiously created with an objective to […]
Read MoreDr. Shampa Nandi, Faculty, ISME Introduction Understanding human behaviour is one of the most complex things. Behaviour varies from one […]
Read MoreTHE AGE OF THE VOICE ASSISTANTS By Haritha S, Assistant Professor, ISME Key words: Voice Assistants, Alexa. Introduction In the […]
Read MoreValue Realization through Pricing of Hosted or SaaS based Offerings By: Anshu Sharma Pricing without doubt is the most important […]
Read MoreMini-Case: Service Marketing (This mini-case is inspired by a true incident. However, the facts of the actual incident have been […]
Read MoreS. Shyam Prasad Ph.D Abstract In modern time, organisations want to grow fast in order to catch up with the […]
Read MoreKhushiyon ke chand pal- A case let on the ad campaign and the creative man behind it. Dr. Shampa Nandi, […]
Read More
