S. Shyam Prasad Ph.D Abstract In modern time, organisations want to grow fast in order to catch up with the […]
Read MoreKhushiyon ke chand pal- A case let on the ad campaign and the creative man behind it. Dr. Shampa Nandi, […]
Read MoreTata Power and the Winner’s Curse Sathyan Subbiah It would not be better if things happened to men just as […]
Read MoreProf. Sathyan Subbiah While behavioural economics has become a part of the mainstream of economic thinking for over a decade and […]
Read MoreProf. Anshu Sharma The Digital Learning Curve Digital disruption is upon us, believe it or not. Even the so-called traditional industries […]
Read MoreDr. Shampa Nandi, Faculty ISME Do we need to post an ad online? – is not a question any more. […]
Read MoreProf. Satyan The Indian pharmaceutical industry (including exports) is ranked third in the world in terms of volume and tenth […]
Read MoreDr. S Shyam Prasad Introduction Organised retailing, which accounts for 10% of India’s GDP, is relatively new to our country. […]
Read MoreProf. Haritha, Asst. Professor, ISME E-commerce has grown in a big way in India; the user acceptance has steadily increased […]
Read MoreDr. Shampa Nandi, Faculty, ISME Philip Kotler (2003) once stated, “Understanding consumer behaviour and knowing consumers are never simple. Consumers […]
Read More
