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Category: Marketing

Impact of OTT media on the family and the individual – Dr. S. Shyam Prasad

May 19th, 2021. Introduction Television viewing is fast changing in India. With the world witnessing a deluge of online streaming video services, India is not far behind. Albeit slow, India witnessed a huge surge in online streaming video services, even before people were confined to their homes due to COVID 19 pandemic. Dubbed as OTT […]

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Data breach and its impact on society – Prof. Raja Sankaran

March 5th, 2021. A recent data breach on the leading e-grocer BigBasket impelled me to write this blog. Although BigBasket is reported to have lodged a complaint with the city’s cybercrime cell, a potential data breach reports having compromised the details of 20 million (or 2 crore) users, as per the US based firm Cyble[1].The […]

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FMCG product availability & new products introduced during the pandemic time

Many markets, including FMCG, struggled during the lockdown period in India as COVID disrupted every service model. As companies reported a decline in sales, disruption in supply chain except for handwash during the pandemic period, two companies product stand apart in India. These are Parle-G and Maggi due to longer shelf life. As mentioned in […]

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Research writing: How to avoid plagiarism and authorship issues

S Shyam Prasad PhD Introduction One of the major activities in a business school is writing research reports and articles. For an article to excel, it needs to have good and attractive content. Besides the content being good, it also needs to avoid certain other aspects to be publishable in a reputed journal. One such […]

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Indian Advertisements – forced to reshape due to Covid-19 pandemic

Dr. Shampa Nandi, Faculty, ISME Covid-19 crisis has spared none; society, economy, business and mankind are all trying to navigate through this difficult time, challenges, crisis and shocks. Several steps are taken by companies to overcome the challenges and reshaping their businesses and plans. Advertising industry as a whole and its creations, the advertisements are […]

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Validity in the research process: An introduction

Dr S. Shyam Prasad Introduction Recently, or I feel so, there is a spurt of papers written by management students. Most of them are termed as ‘research papers’. When they are guided by able teachers, they turn out to be very interesting and a good read; they get published too. However, many students are lacking […]

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