Medium Link: https://medium.com/@indranildutta_94188/colgate-shaving-cream-when-your biggest-strength-becomes-your-biggest-trap-d76e4bfdfd5a?sharedUserId=indranildutta_94188 Course Relevance: Brand Management, Consumer Behavior Academic Concepts: The case is based on concepts such as […]
Read Morehttps://medium.com/@incrajni/from-crowds-to-comfort-improving-pilgrim-experience-through-six-sigma-ce013c6a34df?postPublishedType=initial Case Background India is home to some of the world’s busiest pilgrimage destinations, attracting millions of devotees every year. […]
Read MoreMedium Link: https://medium.com/@indranildutta_94188/twist-of-trust-bisleris-smart-packaging-strategy-against-counterfeit-water-d27de14aa35b Course Relevance: Buying Behaviour, Brand Management, Product & Services Marketing Academic Concepts: The case is based on […]
Read MoreMedium Link: https://medium.com/@indranildutta_94188/indias-energy-crossroads-assessing-alternative-mobility-technologies-in-india-reducing-india-s-208c3b6c453a Course Relevance: Business Strategy, Marketing Management, International Business Academic Concepts: The case is based on concepts such […]
Read MoreCourse Relevance This caselet is best suited for MBA/BBA courses under these subjects: Academic Concepts After discussing this caselet, students […]
Read Morehttps://medium.com/@dr.shashikala.s.patil/conscious-or-convenient-the-predicament-of-contemporary-consumers-5ebad3b90bab Conscious or Convenient? The predicament of Contemporary Consumers. The 10-Minute Delivery, More Than You Think. You take an order […]
Read Morehttps://medium.com/@dr.shashikala.s.patil/scrolling-through-the-stress-how-your-feed-is-impacting-your-mental-health-d0c26e307dbe?postPublishedType=repub The Algorithm Knows You Better than You Think The apps such as Instagram, Tik Tok, and X are created […]
Read Morehttps://medium.com/@incrajni/from-hormuz-to-home-oil-price-shocks-and-cooking-fuel-price-volatility-in-india-3ea9539cdec4 Course Relevance: This case let is best suited for MBA/BBA course under these subjects: Logistics and Supply Chain Management […]
Read Morehttps://medium.com/@dr.shashikala.s.patil/energy-crises-and-consumer-minds-how-brands-stay-relevant-when-power-is-scarce-a92b9dcddc6f?postPublishedType=initial When Lights Go Dim, What Remains? Suppose this: your phone is at 5%, the power goes out, and suddenly […]
Read MoreIn a conservative country like India where cultural norms restrict open conservations about intimate wear or innerwear, Jockey has emerged […]
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