27 March 2024 In one of the recent lectures at our institute, Internal School of Management Excellence (ISME) on data-driven decision-making, a question arose about the ethical use of data in the era of generative AI. This is not unanticipated, and I have encountered similar questions before. I believe it’s a pertinent issue, considering generative […]
Read More22 Dec 2023 I love reading books, books of most of the genres interest me. Due to time constraints, it is difficult to upkeep with the trends and hence I refer to recommendations on good reads and refer to various book clubs. On one such occasion I stumbled on the below. Reese’s Bookclub!!! This stumped […]
Read More22 Dec 2023 On stressful and hectic days, looking at a meme provides a breath of fresh air and brings a smile on anyone’s face. Memes are all over different social media sites, there are many meme artists who generate memes on the current prevalent issues. The term “Meme” was coined in 1976 by the […]
Read More25 Nov 2023. In this age of entertainment overload, the audience recall power has weakened drastically. Most of the audience are not able to recollect the stories, or the characters from the movies they watch. They are bombarded with different formats of entertainment like movies, web series, short series, and so on. Barriers to entry […]
Read Morehttps://www.marketexpress.in/2023/10/viral-marketing-strategies-and-its-advantages-for-business.html
Read More27 Sept 2023. 1. Introduction “Unwilling customer can’t be forced to buy product: Court,” reads a headline in TOI dated September 10, 2023 (page 4). A question that marketing class students often raise is, can marketers force customers to buy certain products? Certainly not. Am I contradicting my topic of writing? Once again, certainly not. The […]
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Read Morehttps://timesofindia.indiatimes.com/readersblog/winandbuythejuryisstillout/demographic-dividend-are-we-really-reaping-the-benefits-55432/
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Read Morehttps://timesofindia.indiatimes.com/readersblog/storytelling-a-new-strategy-for-marketing/reach-and-engagement-of-healthcare-marketing-52281/
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