Data breach and its impact on society

A recent data breach on the leading e-grocer BigBasket impelled me to write this blog. Although BigBasket is reported to have lodged a complaint with the city’s cybercrime cell, a potential data breach reports having compromised the details of 20 million (or 2 crore) users, as per the US based firm Cyble [1]. The security attacks and data breach wreak havoc in an organization, which will not only adversely impact […]

FMCG product availability & new products introduced during the pandemic time

Many markets, including FMCG, struggled during the lockdown period in India as COVID disrupted every service model. As companies reported a decline in sales, disruption in supply chain except for handwash during the pandemic period, two companies product stand apart in India. These are Parle-G and Maggi due to longer shelf life. As mentioned in my previous blog “Changes in consumer behaviour during the challenging pandemic time”, consumers experienced out-of-stock in […]

Research writing: How to avoid plagiarism and authorship issues

S Shyam Prasad PhD Introduction One of the major activities in a business school is writing research reports and articles. For an article to excel, it needs to have good and attractive content. Besides the content being good, it also needs to avoid certain other aspects to be publishable in a reputed journal. One such aspect is plagiarism. An article by Aarti Garg, Sunanda Das, and  Hemant Jain (2015) found […]

Indian Advertisements – forced to reshape due to Covid-19 pandemic

Dr. Shampa Nandi, Faculty, ISME Covid-19 crisis has spared none; society, economy, business and mankind are all trying to navigate through this difficult time, challenges, crisis and shocks. Several steps are taken by companies to overcome the challenges and reshaping their businesses and plans. Advertising industry as a whole and its creations, the advertisements are facing disruption and turmoil due to the changing consumer behavior, economic crisis and the new […]

Validity in the research process: An introduction

Dr S. Shyam Prasad Introduction Recently, or I feel so, there is a spurt of papers written by management students. Most of them are termed as ‘research papers’. When they are guided by able teachers, they turn out to be very interesting and a good read; they get published too. However, many students are lacking in the knowledge of validity. Some of them don’t even possess a basic understanding of […]

Activity-based Marketing and Drip Marketing: Trends in Marketing that the management students should know

Activity-based Marketing and Drip Marketing: Trends in Marketing that the management students should know

Prof. S. Shyam Prasad PhD Introduction In the VUCA (Volatile, Uncertain, Complex and Ambiguous) world, hypercompetition[1] is the order of the day. To keep one self relevant, one has to keep abreast with the latest trends. Continuing in the direction of creating knowledge for the management students, this blog discusses Activity-based Marketing and Drip Marketing. Though the earlier blog on Account Based Marketing (ABM) and this write-up are independent of […]

Account Based Marketing (ABM), Activity-based Marketing and Drip Marketing: Trends in Marketing that the management students should know

Prof. S. Shyam Prasad PhD Introduction Market is dynamic and marketing is hyper dynamic so to say. As management students and particularly for marketing students, it is incumbent on them to know the latest trends in marketing. This blog is written with the intention of keeping them abreast with the current developments in the field of marketing. However, all the developments cannot be covered in a single blog; I have […]

Technodium: The Innovation Challenge

Technodium: The Innovation Challenge

– Anshu Sharma Innovation: The Future of Jobs Imperative “Innovation” has been identified as the Number 1 trending skill for 2022 by World Economic Forum in their Future of Jobs report 2018. Along with innovation, thinking based higher order skills such as Creativity, Complex Problem Solving, Ideation, Critical Thinking and Technology Design have found place amongst the top 10 trending skills for 2022. With this perspective it had become imperative […]

Is GST cut an answer to the auto industry slump?

 – Anshu Sharma “India auto sales decline for 10th straight month, worst slump in two decades” read a headline in a leading business daily. The sales of cars and SUVs have been on a constant decline and have shown no signs of recovery. As per SIAM’s recent report, Truck & bus sales declined 39% and two-wheeler sales fell 22%. Year on year sales decline numbers in August for India’s leading […]

Prospect of 2-G: Green and Guerrilla marketing on Millennials & Gen Z- The new Sustainable Marketing Mantra

Prospect of 2-G: Green and Guerrilla marketing on Millennials & Gen Z- The new Sustainable Marketing Mantra

                                                         Dr. Shampa NandiFaculty-ISME Millennials and Gen Z’s market A new generation of consumers taking over the global market place, make the market very competitive and marketing extremely complex. Millennials and gen z demand completely different set of marketing strategies. Traditional 4ps, or […]