Dr. Shampa Nandi, Faculty, ISME Covid-19 crisis has spared none; society, economy, business and mankind are all trying to navigate through this difficult time, challenges, crisis and shocks. Several steps are taken by companies to overcome the challenges and reshaping their businesses and plans. Advertising industry as a whole and its creations, the advertisements are […]
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Prof. Vikku Agrawal Abstract The article discusses about the increasing scope of remunerative investments in the online education sector in India. Despite having a huge potential, the private investors have been wary of investing at the seed stage of edtech start-ups for want of scalability issues. Although the pandemic has left the economy gasping for […]
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By Prof. Raja Sankaran As commonly discussed in a consumer behaviour class, learning is an ongoing & ever-changing process during which a consumer acquires knowledge and is applied in future. We all experienced a stringent lockdown in India for 68 days from 25-Mar-2020 to 31-May-2020 and subsequently ongoing lockdown for containment zones. So with the […]
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Dr.J.Meenakumari Flexible learning systems powered by technology have emerged and continues to emerge as a powerful option in the modern learning scenario. ICT-based tools have been a catalyst in reforming the classroom dynamics to cope with unexpected phenomenal changes that are striking the entire world. “Social Distancing” and “Internet connectivity“ have become iconic and ironic […]
Read MoreDr S. Shyam Prasad Introduction Recently, or I feel so, there is a spurt of papers written by management students. Most of them are termed as ‘research papers’. When they are guided by able teachers, they turn out to be very interesting and a good read; they get published too. However, many students are lacking […]
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– Prof. Sakeerthi Introduction It was my second last session for the MBA second-year students of my previous organization and it was a class on banking. Amidst discussions on the NPA issues and other governance issues in Indian banks, I put forward a question on BBB. Not sure if the whole batch was unaware of […]
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Prof. S. Shyam Prasad PhD Introduction In the VUCA (Volatile, Uncertain, Complex and Ambiguous) world, hypercompetition[1] is the order of the day. To keep one self relevant, one has to keep abreast with the latest trends. Continuing in the direction of creating knowledge for the management students, this blog discusses Activity-based Marketing and Drip Marketing. […]
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Sakeerthi S The difficult times surmounting the Indian economy by now is a widely talked about topic. One fine day, while having a discussion with one of my ex-boss about this, the one question he put forward in front of me made me dwell on the deeper aspects of this grave situation. He asked me, […]
Read MoreProf. S. Shyam Prasad PhD Introduction Market is dynamic and marketing is hyper dynamic so to say. As management students and particularly for marketing students, it is incumbent on them to know the latest trends in marketing. This blog is written with the intention of keeping them abreast with the current developments in the field […]
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Sudindra V R Mr. Raghav one of my old friends called me in the Midnight 01:45 am with a long ring and I was surprised and shocked. He was under the impression that I will be having my lunch and can pick up the call. The call was from the USA to get information on […]
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