SOCIAL MEDIA AS A COMMUNICATION PLATFORM: Devising innovative strategies to utilize social media for brand promotions and competitive differentiation. Social media can be comprehended as shared or collective method of communication. Though this form of collaborative communication is not a recent phenomenon, the advent of information technology based social media has transformed its scope and […]
Read MoreThe “National Summit – Campus Branding, Nurturing Talent & Beyond” conference was organized on 23rd October, 2010 at Taj Vivanta, Bangalore. I attended this conference with my colleague Prof. Mishra. This event was an attempt to build a true partnership between the academia and the industry which would help each other better understand and appreciate […]
Read MoreAll of us agree that innovation is very essential for organizational growth and success. But the question arises: How should we innovate? Many organisations do it by accident. For instance, they hope someone will come up with an idea for a product or service so they could capitalise on it. At a time when companies […]
Read MoreOn 26th October, 2010 I got a chance to attend this conference organized by AIMA. The Conference brainstormed at the highest level upon some of the critical issues being faced by the Knowledge and Professional Services industry in India today and thrived to develop a road map to stay ahead of the global competition. The […]
Read MoreConsumer demand pattern in price sensitive & developing market An analysis on consumer demand pattern reveals that consumer demand for a particular product or service evolves from basic product requirement with minimum or less features to a much sophisticated features, with add-ons, and pre/post sales services. This analysis is more accurate in price sensitive market. […]
Read MoreA Synoptic View This is a much talked about book in the academic and professional circles for its lucid and perceptive comparative analysis of the growth potential of India and China. Raghav Bahl is not an academic but a media person and a journalist and more than that a globally renowned entrepreneur as a founder, […]
Read MoreAbstract: There has been a major shift within macroeconomic policy over the past two decades or so in terms of the relative importance given to monetary policy and to fiscal policy in both policy and theoretical terms. The former has gained considerably in importance, with the latter being rarely mentioned. Furthermore, the nature of monetary […]
Read MoreYear 1980: US$ = Aid = most welcomeYear 2010: US$ = AIDS = not welcomeContributed by,Prof. Kishore NairISME – NM
Read MoreThere is an excellent and lucid presentation by “Six Sigma Qualtec”, on Six Sigma Initiative. The white paper brings out the dos, don’ts, relevance and the importance of systematic approach for instituting 6 sigma programme. The “6 sigma” caption is not a mere marketing hype, although many organizations tend to use it more as a […]
Read MoreRound tripping and financial meltdown Background: The military buildup and world war two had destroyed wealth and the global economy was in danger of slipping in to major economic chaos – worst hit would be the nations that were deeply involved in world war two. This included USA, Europe, Russia and Japan. To leave growth […]
Read More