Is single product strategy correct for such a diverse economy like India? Bikramaditya Ghosh, Asst. Prof. ISME Back Ground Being a Private Banker for almost eleven years, a dilemma has been observed among my peers. All the Banks or, Investment Houses has a dedicated Department named as “Product”. They carry out all the […]
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Private Labels: Their growing importance in Retailing Prof. (Dr.) S. Shyam Prasad Abstract Private labels are growing in importance and influence our buying behaviour. They form a part of our buying cart. In India, where the brand consciousness is low, this article proposes to be the exponent of ‘Private Labels’. This will help in understanding […]
Read MoreSales incentives-which one works better? Sales is a field which can be tough but rewarding, if one persists in it. The toughness is due to the long hours and the constant stress due to targets. It may also get frustrating due to the need to be patient with prospects who may ignore repeated calls, pushy […]
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Demystifying Bonds- Series II By Bikramaditya Ghosh, Asst. Professor [1] Some situational strategies that are adopted by debt fund managers which I would like to elaborate here – Riding the Yield Curve – In a normal upward sloping […]
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Interesting Marketing Terminologies Dr. S. Shyam Prasad Much has happened in the world of marketing in the recent years. In this process of change and evolution, modern marketing has thrown up some interesting concepts and has added to the marketing jargon. Unless one is in touch with the latest developments in marketing there is every […]
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Demystifying Bonds- an exploratory work By Bikramaditya Ghosh, Asst. Prof. This small attempt is to demystify the Accrual & Duration strategies of Bonds along with Duration Concept for Bonds. These are generally used for Treasury & Cash Management activities by Banks & Corporates of decent size. Generally the common […]
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A statistical review in the trends of Consumer Price based inflation in India from July 2013 to May 2014 Generally it has been observed that both economists & consumers spend a lot of time on understanding & evaluating Consumer Price Index (CPI) rather than Wholesale Price Index (WPI). This tiny attempt is to find the […]
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Influence Marketing: The Changing Dynamics Defining the Concept: Remember the good old days of discussingindividual purchases or the intended ones with family and close friends and obtaining their genuine appraisals which could go either way! But today although that primary influence circle is still influential, there are many additions to this circle, thanks to the […]
Read MoreIt has been a while since the Reserve Bank of India introduced the concept of Base Rate. This wassupposed to bring in transparency in a market where the determination of lending rates was opaque and arbitrary. It looks like the Base Rate is not achieving much, and the banks are merrily continuing in their old […]
Read MoreThe stock markets are swinging wildly now not knowing which direction to head in. At 15,800 levels of the Sensex it currently looks very shaky – which it has been for long- and it is likely to hover between 14,000 and 17,000 levels for a while. What is more interesting than the movement however, is […]
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