Is single product strategy correct for such a diverse economy like India? Bikramaditya Ghosh, Asst. Prof. ISME Back […]
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Private Labels: Their growing importance in Retailing Prof. (Dr.) S. Shyam Prasad Abstract Private labels are growing in importance and […]
Read MoreSales incentives-which one works better? Sales is a field which can be tough but rewarding, if one persists in it. […]
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Demystifying Bonds- Series II […]
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Interesting Marketing Terminologies Dr. S. Shyam Prasad Much has happened in the world of marketing in the recent years. In […]
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Demystifying Bonds- an exploratory work By Bikramaditya Ghosh, Asst. Prof. This small attempt is […]
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A statistical review in the trends of Consumer Price based inflation in India from July 2013 to May 2014 Generally […]
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Influence Marketing: The Changing Dynamics Defining the Concept: Remember the good old days of discussingindividual purchases or the intended ones […]
Read MoreIt has been a while since the Reserve Bank of India introduced the concept of Base Rate. This wassupposed to […]
Read MoreThe stock markets are swinging wildly now not knowing which direction to head in. At 15,800 levels of the Sensex […]
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