Product Knowledge: How it Boosts your Sales Performance Dr. S. Shyam Prasad Introduction In the present era of ātechnolisationā where technology is all pervasive and omni-channel shoppers becoming increasingly empowered, marketing is undergoing phenomenal changes. But one of the things that still remain unchanged in marketing is the product knowledge for the sales people. Customers […]
Read MoreA Marketing Technique for the Present Times: Content Marketing Dr. S. Shyam Prasad Introduction There is a common adage in marketing: customer does not like to be sold, he likes to buy. Presently this more true than ever. Consumers are forcing changes in the way marketing was done. They have mastered the art of skipping […]
Read MoreThis segment is dedicated for understanding two cases of ānotification interpretationā & one case of āREPO trackingā. By Bikramaditya Ghosh Notification:- RBI/2013-14/181 A. P. (DIR Series) Circular No.24 (August 14th 2014) I Authorized Dealer Banks; Liberalized Remittance Scheme for Resident Individuals- Reduction of limit from USD 200,000 to USD 75,000. Attention of Authorized Dealer Category […]
Read MoreISME Convocation The International School of Management Excellence (ISME), Bangalore held its Eighth annual convocation for the Batch of 2013-14 on Sat. Feb.28, 2015 at the Zuri, Whitefield, Bangalore. The convocation celebrated a major milestone in the studentsā journey; they have successfully faced the rigors of the academic program and are ready to take on […]
Read MoreDemystifying Bonds ā Series III This version is dedicated to the concept of YTM or Yield to maturity. If somebody buys a bond when a Bond is launched i.e. 11% ITC 2024, he […]
Read MoreUnderstanding Consumer Psychology: Construal Level Theory Dr. S. Shyam Prasad Abstract In an effort to understand the behaviour of consumers in their process of buying, many theories, concepts, models etc., have been forwarded. From social psychology marketers have adopted Construal level theory (CLT) to explain how psychological distance influences individualsā thoughts and behavior in evaluating […]
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Kano Model of Customer Satisfaction and its Importance Dr. S. Shyam Prasad Abstract Meeting customer needs (CNs) profitably is marketing. It is no wonder then the businesses are increasingly focusing on satisfying the CNs. In the highly competitive environment, retaining the customers is a major issue with the businesses. The Kano model of customer satisfaction […]
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Understanding Omnichannel Prof. (Dr) S. Shyam Prasad Abstract The internet along with smart phones is changing the retail business. The technology has enabled the consumers to shop at their will and pleasure. This has given rise to new shopping experiences to the customers. These emerging experiences have forced the retailers to reach the customers in […]
Read MorePanel Discussion: Changing Opportunities and Challenges in Marketing Management Today we live our lives much different from what we lived even a hundred years back. It is amazing that within a hundred years, which is a short period in the history of mankind, so many things have changed, right from the way we transit, communicate, […]
Read MoreSummary : Panel Discussion : āChanging Opportunities and Challenges in Marketing Managementā The discussion was chaired by Prof. Ramesh Tagat, Academic Mentor of ISME. The speakers were senior managers and leaders in the corporate world including Mr. V. Vasantha Kumar, Director-Marketing and Communication, IBM-India and South Asia, Mr. Ranjan Samanta Senior VP Customer Insight from […]
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