Dr. Shampa Nandi, Faculty, ISME Philip Kotler (2003) once stated, “Understanding consumer behaviour and knowing consumers are never simple. Consumers […]
Read MoreProf. Shurlly Tiwari Resource is something which is very helpful in fulfilling the target but which gets depleted in due […]
Read MoreProf. Sushant E R Abstract In last two decades, we have seen a drastic change in organisation’s business models and […]
Read MoreKIRAN KUMAR K V “There are two kinds of forecasters: those who don’t know and those who don’t’ know they […]
Read MoreDr. S. Shyam Prasad Introduction Laddering refers to an in-depth personal interview done on one-to-one basis to figure out how […]
Read MoreProf. Haritha S Cold Chain Cold chain can be defined as a temperature controlled supply chain cold storage and distribution […]
Read MoreDr. CHAKRAPANI GOPAL Today as B2B marketers are immersed into all directions the role of marketing are multifaceted. The modernization […]
Read MoreKIRAN KUMAR K V In the remarkably transformed global business and financial environment, the opportunities and challenges for the corporate […]
Read MoreSudindra V R XYZ is a commercial bank operating with 05 branches in Karnataka, it was started in the year […]
Read MoreShurlly Tiwari –Faculty HR This is an attempt to critique the Scholarly article by Sumatra Ghoshal (INSEAD ) and Christopher […]
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